salesforce It will also bring generative AI to the creation of campaigns and the personalization of the consumer shopping experience. For this he has announced Marketing GPT and Commerce GPTtwo new products powered by Artificial Intelligence.
With Salesforce Marketing GPT you can generate personalized emails automatically or segment the audience with greater intelligence, among other possibilities. As for Commerce GPT, it will allow brands and companies to offer personalized shopping experiences, as well as various offers, as they adapt to the needs of their customers. For this, they can use dynamic purchase cycles supported by GPT.
Salesforce Marketing GPT
This new Salesforce product will provide the opportunity to offer personalized and relevant experiences throughout the marketing cycle thanks not only to generative AI, but also to information from the Data Cloud. With the combination of Marketing GPT and Data Cloud, the users of the tool will have more intelligence to work with Segment Creation.
Thus, it will be possible to generate audience segments in less time, in addition to improving segmentation with natural language and AI-based recommendations with information from Data Cloud. This tool will arrive in tests in summer, and its final version in October of this year.
It will also be possible to have less writing work, thanks to Email Content Creationa personalized email generation tool that will arrive in tests in October and with general availability in February 2024. Segment Intelligence for Data Cloudalso available in October 2023, automatically connects origin data, income and information from third-party payment methods.
As to Rapid Identity Resolution, Segmentation and Engagement; allows you to send the right message at the right time, automatically resolving customer identities. In addition, it is in charge of updating the segments in Data Cloud.
Commerce GPT
This new tool will allow companies to offer personalized experiences at each step of the buyer’s sales cycle. To do this, it offers information and recommendations based on unified data in real time from Data Cloud. These recommendations are generated automatically. In addition, Commerce GPT allows you to automate growth and conversion strategies while maximizing productivity.
This is possible thanks to the tool Goal-Based Commerce, which allows companies to set goals, as well as offering practical information and proactive recommendations on how to achieve the goals. It is reinforced by Data Cloud, Einstein AI and Flow. It will be in the testing phase in October, and available to everyone in February 2024.
Another of its functions is Dynamic Product Descriptions, which allows businesses to increase productivity thanks to its ability to automatically fill in missing data in the catalog. In addition, it is capable of generating product descriptions automatically, adapted to each buyer. It will be available in July this year.
It also has Business Concierge, which deals with creating personalized conversations, helping shoppers discover products through natural language conversations, set up in channels ranging from digital storefronts to messaging tools. Its testing phase will start in October, and its general availability in February 2024.
