Samsung could replace Google with Bing on its Android Galaxy smartphones

Thunderbolt, Microsoft’s Bing could well replace Alphabet’s Google as the default search service on Samsung devices, including its Android Galaxy smartphones.

According to internal Google communications reviewed by The New York Times, Samsung has just threatened the American giant. After more than 12 years of using Google on its Galaxy smartphones, Samsung is considering replacing Search with Bing. Microsoft has been much more efficient in terms of AI in recent weeks, and Google is struggling to keep up despite the new AI introduced on the experimental version of the search engine.

The contract concluded with the South Korean conglomerate represents a turnover of 3 billion dollars for Google. Another contract with Apple, worth $20 billion, is also up for renewal this year. Clearly, the stakes are high for Google when it comes to adopting generative AI in its products.

Google has not said its last word

According to the New York Times, Google is ” update the [moteur de recherche] existing with artificial intelligence functions as part of Project Magi, a Bard-like AI. It is said that he will offer a ” much more personalized experience than the company’s current service “.

Magi would allow Search to “ answer questions about software coding and write code based on user demand », which Google knows how to do thanks to PaLM. The impossibility of generating computer code and one of the main criticisms made of Bard, which is still nowhere near as good as GPT-4. Users will have the opportunity to ask follow-up questions, while advertisements will be displayed below the generated results.

Currently, 160 Google designers, engineers, and executives are working full-time on Magi and improving it rapidly. Since last week, employees are encouraged to test and interrogate Magi. The public launch is scheduled for May, which resembles the I/O 2023 conference, and more features will be available in the fall.

Negotiations between Samsung and Microsoft, as well as between Samsung and Google, have not yet been successful, so it’s still possible that Samsung will ultimately stick with Google for its search needs. However, the mere thought of losing Samsung would have prompted Google to develop and add even more AI search functions to its search engine even faster.

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