Computer

Samsung forces NVIDIA to raise the price of its RTX GPUs

It was a matter of time and apparently, only Intel will resist the challenge. What has been leaked is as worrying as what happened just 7 days ago and is that Samsung and Key Foundry have in their roadmap to increase the prices of their foundry services by up to one twenty%, where perhaps the worst thing is that there is no end to this news.

Between 15% and 20%, goodbye to the NVIDIA MSRP for RTX?

As expected, such news does not surprise any customer of these large foundries. The reality is that Samsung has made a roadmap on costs and prices that has been exposed to the main customers of the Korean company. Obviously it is news that you do not want to think about, but the reasons for taking it have been several.

Before explaining them, it must be understood that customers with higher order volumes may be less affected, since the final price depends on said volume, so the percentages vary. according to the number of chips that they are bought from them. The duration of the contracts also has a lot to say here, since those that are long-term will benefit from lower percentages.

That said, customers have already signed and approved the new prices and contracts, so it is a reality that will be produced shortly.

The reasons for Samsung’s price increase and the blow to NVIDIA

Vietnam chips shortage

Although it is said that high prices will have an impact from here to within 4 or 5 months Given the amount of chips that are available already purchased by companies, those that were already ordered from Samsung will reflect the increase.

Said increase will be between 15% and 20%, these figures being minimum and maximum according to Samsung itself. This rise is due to the increase in the price of raw materials and manufacturing costs, where Samsung is also dragged by a market that is raising prices in all areas.

Starting for example with the logistics, packaging and assembly to transport its chips, which have already raised prices for this September and Samsung will have to assume losses from now on. The general problem of the industry reaches such a depth that currently it is said that manufacturers are even happy to be able to put their chips into circulation, since they are caught in the middle of a game where they can do little.

For this reason, AMD and NVIDIA depend on the entire industry and have neither voice nor vote after signing the agreements, while Intel has everything under its control and can afford to adjust costs and assume certain losses while keeping prices below that. competence. What is certain is that as soon as the current chip stock runs out, prices will go up a lot. Forget therefore that the CPUs and GPUs of AMD and NVIDIA drop in price.

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