Samsung predicts that shipments of the foldable Galaxy Z series will overtake the popular Galaxy S series in three years. Current market conditions have led to a slump in premium smartphone sales, but the Korean giant is now banking on its folding devices to revitalize the market.
In recent years, Korean giant Samsung has heavily promoted its line of Galaxy Z Fold and Flip folding devices in the high-end market. The smartphone maker reportedly even buried its Galaxy Note line in favor of foldable devices. Foldable devices have seen increasing commercial success and Samsung has quickly established itself as the undisputed market leader in this segment, and the company would now like to make it its flagship range.
Roh Tae-moon, head of Samsung Electronics’ mobile experience business division, told a press conference the Combined sales of Galaxy Z Fold and Galaxy Z Flip will exceed sales of other high-end Galaxy phones in three years. ” By 2025, foldable smartphones will account for more than 50% of Samsung’s total premium smartphone shipments Roh told reporters, according to the Korea Herald. The leader also said that the ” foldables will become the new standard for smartphones which is a bold statement to say the least.
Samsung wants to bet everything on its foldable smartphones
The statement from the Samsung leader comes just a few days after the launch of the new Galaxy Z Flip 4 and Galaxy Z Fold 4. Without revolutionizing the series, the two devices have brought a lot of welcome developments, which are gradually perfecting Samsung’s offer in the foldable smartphone market.
This market is growing, rising more than 300% from 2020 to 2021, according to Samsung data, for a total of more than 10 million shipments last year. Foldable phones continue to be the fastest growing smartphone product category this year, according to Counterpoint Research. The research firm predicts that foldable smartphone shipments will increase by 73% to reach 16 million units in 2022.
Samsung is therefore well on its way to making its Z series its spearhead in the high-end segment, far ahead of the Galaxy S. The Galaxy S21 series has reportedly shipped around 20 to 25 million units, and it has been reported recently that the Galaxy S22 Ultra would have sold around 11 million units alone this year. It is therefore completely likely that Samsung will manage to sell more smartphones from its Galaxy Z series by 2025.
Source : Korea Herald