The confirmation that the Galaxy S23 family will only use the Snapdragon 8 Gen2 SoC was not a surprise. We knew that Samsung’s Exynos range he was not going through his best momentand after the poor results obtained by the Exynos 2200 it was clear that the South Korean giant had many things to rethink, and a lot of work to do.
The fact is that from this many rumors began to emerge that they assumed that Samsung was going to stop designing SoCs, and that the Exynos series was going to pass away. These rumors are on the right track in one thing, and that is that it seems that the South Korean giant is going to abandon the Exynos brand, but does not intend to stop developing and producing its own SoCs.
So that we understand each other in a simple and clear way, according to the latest information, Samsung has reconsidered its strategy for return stronger to the SoC market. The company wants to be much more competitive, and to achieve this it plans to strengthen its development teams, which will work intensively to develop a new fully customized SoC for mobile devices.
If you wonder why Samsung would abandon the Exynos brand if it does not plan to leave the SoC sector, the answer is very simple, because This brand has suffered a process of exhaustion and wear which has left her in a difficult position. The poor results shown by the latest Exynos chips have affected the image of the brand, which has been associated with preconceived ideas that are not positive.
With that in mind, it is perfectly understandable, and correct, that Samsung decides to abandon the Exynos brand by doing a kind of clean slate. We do not know the name Samsung’s next Exynos SoCs will have, but we can be sure that they will be based on the ARM architecture, and that layers of customization will be added to improve performance.
Some sources have long been talking about a possible alliance with Google and AMD to develop their next SoCs, something that makes a lot of sense, since Samsung has already collaborated with both companies. In the case of Google, we must not forget that the Tensor G2 chip used by the new Pixel 7 has been manufactured by Samsung, and in the case of the Exynos 2200 we have a chip that mounts a fully customized AMD Radeon GPU.
We will see how this Samsung strategy evolves, but I think it is good news, since it will make more competition in the SoC sector and will reduce Qualcomm’s dominance. I remind you that MediaTek also went through a difficult stage, and that in the end it returned in a big way with the Dimensity family.
