Sega launches into the metaverse and NFTs

Sega, the Japanese video game giant, has just announced its arrival in the metaverse. The Japanese company has announced the implementation of a 5-year plan aimed at designing a framework for interconnected games. These metaverse-oriented titles will also rely on non-fungible tokens (NFTs).

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Everyone is turning to the metaverse. Recently, many famous brands, including Coca-Cola or Nike, have embarked on virtual worlds. In the middle of the presidential campaign, Emmanuel Macron even promised the creation of a European metaverse. At the same time, many giants of the video game sector are beginning their transition to the metaverse.

This is the case of Sega. The Japanese firm has announced Great Gamean initiative to design a series of AAA games that will incorporate flagship Web3 technologies, such as non-fungible tokens (NFTs). “It’s a natural extension for the future of gaming, which will expand to involve new areas, like cloud gaming or NFTs”explains Masayoshi Kikuchi, producer at Sega.

Sega is developing a series of interconnected games in the metaverse

Determined to make a name for itself in the future of the metaverse, Sega has revealed the creation ofa five-year plan to push the development of the framework. Under this plan, the company will invest $800 million.

The Super Game framework will lead to the creation of several interconnected games which are inspired by the intellectual property of the brand. Sega’s flagship characters, like Sonic, could therefore appear in this metaverse. “There is no doubt that these will be interactive titles that go beyond the traditional framework of games”says the producer.

Titles developed as part of the Super Game initiative must be cross-platform, multilingual and available anywhere in the world at the same time. For his part, Shuji Utsumi, vice-president of Sega, assures that the games “will cross the full range of Sega technologies” and that the development will take on the scale of a “global blockbuster”.

Read also: Meta has found a way to make money with the metaverse

For the time being, Sega has remained rather vague on the evolution of the project, stating only that several games are under development. Nevertheless, Sega’s statements about the arrival of NFTs have already provoked the anger of some of the players. On social media, many summarize non-fungible tokens as speculation.

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