The Saas platform for managing online visibility and content marketing, semrushopens the classrooms of its academy with the launch of an advanced course in Marketing Analysis for SMEs. The training, which will be provided free of charge by experts, is designed to provide SMEs, freelancers and liberal professionals with valuable training that will help them boost their businesses with the start-up of data-driven digital marketing strategies
In addition, Semrush also offers SMEs that take this training and pass the course, free without restrictions for 60 days of one of its most advanced tools, Semrush Trends.
It is one of the most powerful and efficient tools currently, designed to provide companies with a instant overview of the market, and digital information about the competition, something critical when companies need to identify new market realities and emerging trends to discover new opportunities for growth.
The advanced course Digital Marketing Analysis It arises as an initiative of the brand in response to a need for SMEs, freelancers and liberal professionals, identified after analyzing the data of one of its most recent reports. In it, it is revealed that more and more people are starting their own businesses, either full-time, or as a hobby that brings in additional income. Still, according to this analysis, 64% of small and medium-sized businesses struggle to find the time and resources to focus on online marketing strategies. Another 51% indicated that the lack of a clear marketing strategy and objectives affected their success.
Fernando AngleSenior Market Research Manager at Semrush, explains it like this: “People are redefining how and where they work, so online marketing education must evolve to meet the needs of the new digital marketplace. Although there is no shortage of free marketing courses, most tend to focus on passive instruction. If we know that the self-employed, small entrepreneurs, liberal professionals and SMEs are not getting the results they want from their marketing strategies, that means that the courses on the market are not offering the results that this profile of professionals requires”.
