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Sendinblue appoints Yvan Saule as the company’s new CTO

The digital marketing platform for SMEs, sendinbluehas announced the appointment of Yvan Saule as chief technology officer (CTO) with the aim of improving the company’s omnichannel strategy. Saule arrives at the company to evaluate and propose new innovative strategies, assuming the leadership of the technological future at an international level, thus completing the renewal of the management structure.

His signing confirms the company’s investment in optimizing its processes and leading Sendinblue towards digital excellence with new solutions in the technological field. His mission, within the company, will be to empower SMEs to make them prosper in business through a affordable SaaS marketing tool and become the ally of small businesses so they can compete with large and established brands, thanks to the evolution of the digital marketing and CRM offers of the platform.

I am happy to join Sendinblue to help SMEs achieve digital excellence and lead our team of engineers to develop their full potential while improving our products and innovation plan.”, stated Yvan Saule, “With the expansion of our offering and functionality, as well as the continued technical complexity of the platform, my mission is to foster a strong engineering culture so that Sendinblue can continue to innovate at a rapid pace, providing a more advanced service.”

Yvan Saule has more than 20 years of extensive experience in the world of technology. Bachelor of Engineering from the Nantes School of Mines has an MBA in Digital Business Transformation. Saule has spent his last years improving the performance of companies such as Publicis Sapient, a consulting firm specialized in digital transformation within the energy and public services industry, where he led different projects for the automotive, financial or retail sectors, among others.

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Prior to joining Sendinblue, he was responsible for the launch of Octopia, the marketplace solution for e-commerce business development. During his time with the company, Saule executed the platform launch and grew the team from 8 to 300 engineers in two years.

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