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Shopify bets on tokenized commerce and the connection between stores via Google

Shopify has just introduced a series of news on your platform for Spanish and international businesses, as part of the company’s new global package of product announcements, which will be repeated twice a year, called Shopify Editions.

Within the framework of this launch, its new partnership with google to optimize the use of the information generated by the billions of searches that consumers make every day and that very often focus on local businesses. With this new functionality, users will now be able to search, find and buy what they need in a more comfortable and efficient way in the local businesses. Following the global phenomenon of direct-to-consumer (D2C) sales, Shopify is lifting the curtain on how it’s ushering independent brands into a new era of commerce.

through the local inventory synchronization on Google, available for Shopify stores in Spain and around the world with retail operations, Shopify merchants automatically inform nearby customers when a product is available in their store so that they can come with the certainty of finding it, which makes easier than ever to shop and support local brands.

The was C2C places authenticity, loyalty and trust at the heart of every interaction between merchants and consumers. It’s an era where personalization is important, and where independent companies are in full control to create new experiences across all potential touchpoints with consumers, so they keep coming back. It’s no longer just about the transaction, it’s about the connection. C2C will define the entrepreneurial spirit, and the way Shopify will build for years to come.

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“At Shopify we are constantly pushing the boundaries of what is possible for entrepreneurs,” says Tobi Lütke, founder and CEO of Shopify. “We work hard to solve the complex challenges merchants face today, while envisioning innovative ways for them to grow their businesses. With Shopify Editions, we’re bringing the latest advancements in commerce to all those ambitious entrepreneurs who want to get started and scale faster than ever.”

Other notable updates to the first version of Shopify Editions:

tokenized trading

NFTs, or non-fungible tokens, are encrypted digital assets that represent something unique, so they cannot be exchanged identically. In this new era of trading, the most exciting experience is not selling NFTs but activating them. Tokengated Commerce offers a new way to deepen those connections and reward true fans and VIPs, giving NFT holders exclusive access to products, benefits and experiences.

These consumer-turned-fans all they have to do is connect their cryptocurrency wallets to a Shopify online store and use their NFTs to unlock exciting experiences. The best part is that merchants can activate Shopify Tokengated Commerce experiences everywhere, from online, mobile, and/or the physical store through Shopify POS (point of sale).

Expansion towards B2B

For independent marketers, connecting with consumers isn’t just something that happens on an individual basis. There is a whole world of opportunity in businesses connecting with other businesses – millions in untapped revenue, to be exact. B2B is available to Shopify Plus merchants directly in the Shopify backoffice, the same one they use to run their D2C store.

This makes it easy to access Shopify’s customization features and manage all aspects of your business in one place. Shopify is also partnering with ERP providers like NetSuite and Acumatica to automatically bring essential business data from a merchant to Shopify.

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