Singles’ Day 2022: Dates, best deals and tips to prepare for it in advance

Singles’ Day, which is traditionally held on November 11, symbolizes Singles’ Day in China. For the first time this year, this event will take place from November 1 to 13, 2022. It’s a kind of early Black Friday. Thus, for 13 days, all Chinese e-commerce sites as well as French e-commerce shops are launching promotions and discounts that are worthwhile on high-tech products. We have concocted a little guide for you containing the dates, tips, advice and other tips to prepare well for Singles’ Day 2022.

🤔 What is Singles’ Day?

Singles’ Day is Chinese Black Friday. Coming straight from China, it allows you to do great business thanks to promotions of all kinds on thousands of products. With Black Friday starting on November 25, 2022, 14 days later, Singles’ Day is timely for the most impatient Internet users who would like to equip themselves with a smartphone, tablet or PC at a low price.

Little known a few years ago, this large-scale commercial operation has gradually become more democratic in France and in countries around the world. So much so that French brands such as Amazon, Boulanger, Cdiscount, Fnac, Darty but also Rue du Commerce have followed the trend and have since organized a special operation dedicated to Singles’ Day.

📅 What is the date of the 2022 edition of Singles’ Day?

Also called 11.11, but also double 11, Singles’ Day 2022 traditionally takes place on November 11. This year, Aliexpress has decided to extend this sales period over several days, from November 1 to 13, 2022.

For 13 days, Aliexpress will offer an avalanche of good deals and promotions. For several years now, French boutiques have also taken part in this commercial event. Among them, there are generally Amazon, Cdiscount, Boulanger, Fnac Darty but also Rue du Commerce.

🧐 What is the origin of Singles’ Day?

Singles’ Day originated in China. Its origin dates back to 1993, when students from Nanjing University had the idea of ​​creating a party to meet people and celebrate celibacy. Since that year, Singles’ Day has entered into the Chinese tradition and is celebrated every year in China.

Jack Ma, the founder of Alibaba helped amplify the resonance of the event by associating it with special promotions, a sort of Chinese-style Black Friday.

🆚 Is Singles’ Day better than Black Friday?

During the 2021 edition of Singles’ Day, the giant Alibaba achieved a colossal performance with a turnover of nearly 87 billion euros in sales. The previous year, this figure was 62 billion, which corresponds to an increase of 40% when Black Friday seems to have experienced a decline over the same period.

In terms of sales, we can therefore say that Singles’ Day now rivals Black Friday and Cyber ​​Monday. If it performs better, it is largely because of its popularity in China. As for our countries, Black Friday remains in the lead, especially in Europe and the United States.

🌍 Which stores are participating in Singles’ Day?

Even if the Singles’ Day is basically an event from the Middle Kingdom and it is the Chinese e-commerce sites that offer the most promotions and good deals, the French e-commerce brands have followed suit. not and participate in this celebration. Good deals cover high-tech products, urban mobility, but also connected home equipment. Thus, in addition to the Aliexpress, Gearbest, Tomtop sites, there are online merchants such as Cdiscount, Fnac, Darty, Rue du Commerce.

The operating principle of Singles’ Day is based on that of the other major shopping events of the year. Shops often offer flash sales of limited duration or stock. For 48 hours, smartphones, tablets, and other high-tech devices are sold at bargain prices. For the occasion, many promo codes are in place, and entitle you to additional discounts.

To know : Unlike Chinese sites, when you order on a French site you have the possibility of retracting within 14 days. It’s a security if you get a little too carried away at the moment and make purchases that you consider useless in a cool head.

Chinese stores participating in Singles’ Day

French stores taking part in Singles’ Day

As with the best Black Friday deals and best Cyber ​​Monday deals, a few tips are in order for a successful Singles’ Day. They are almost the same for the three events. Here are some important points to check before starting your treasure hunt and be sure to find the best deals.

  • 1. Set yourself a budget not to exceed : Try to limit yourself to the products you really need. Why buy a product on D-Day that “will catch your eye with its low price” and which will then end up at the bottom of a drawer. This is called “impulse shopping” and won’t really save you money.
  • 2. Make your list of desired products according to your budget : Set it up as soon as possible so you don’t forget anything.
  • 3. Check prices carefully, compare them and follow them : When you have made up your mind to make your list, note and follow the prices of the products you want to buy and do not limit yourself to a single store to make the comparison. Try to find regularly until D-Day the one(s) offering the best prices.
  • 4. D-Day : Pay attention to the discounts offered by the shops on the products you want. Besides, if you have noted and followed the prices well before Singles’Day, then you will know if it is a good deal or not. Beware of false disguised promotions. Some unscrupulous resellers do not hesitate to artificially increase the price of certain products a few days before the sales period and then display a discount that seems greater.
  • 5. Follow our tips : On this subject, we will cover the Singles’Day and will relay the best deals of this Chinese Black Friday according to the shops and/or categories that we will find. Do not hesitate to regularly look at the new offers published throughout the day, one of your products may be there. When you see a good offer, don’t wait too long to take action because the best products on sale sell out quickly.

🔥 What great deals to expect on Singles’ Day 11.11?

Note that the quantities in stock are very limited and that each promotion on each product lasts a very short time. It will be necessary to act quickly if a product interests you and if you do not want to miss it. Offers that started on a specific day may also be valid a few days later. Do not hesitate to check the validity of the one(s) you are interested in. The prices displayed are those in the basket, which take into account any active coupons.

AliExpress deals and coupons

The best Singles’Day deals on the AliExpress side allow you to equip yourself with smartphones, connected watches and other high-tech devices at low prices. We will list below the promotional coupons valid on AliExpress from November 1 to 13, 2022.

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