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SiteMinder and hotel management, technology to optimize work in the sector

The tourism industry is one of the great economic pillars of Spain. This sector has been gaining profitability in recent years, but it also faces important challenges such as offering better salary conditions to employees, reducing seasonality or dealing with environmental threats.

Apart from all this situation, if something that the industry has to work on is keep the customer satisfied. Thus, hotels, rural houses, hostels and any other form of accommodation work every day to please customers during their stay and achieve their return. And not only that, but also in capturing new guests.

In this sense, one of the challenges in the sector involves a correct management of the business, constant innovations and increase in customer traffic. To all these vicissitudes, he tries to find a solution from technology SiteMinder managera software that offers numerous functionalities to reduce work time and human errors.

What is SiteMinder?

A short but precise definition of this platform is that it is hotel management software whose target audience is hotel managers. In other words, it is a computer platform or application that hotel managers can use to gain efficiency in your work and promote the reception of new clients.

In SiteMinder, hotel and accommodation establishments find a platform that includes tools such as a powerful channel manager, booking engines and even access to a global distribution system that makes possible the sale of services, the cCreation of websites for hotels and management in one place.

As usual in management software, its interface is very intuitive, resulting in complete automation of many tasks. The objective, we insist, is to reach more customers in a controlled manner and reduce human errors, offering solutions to all guests.

How does the SiteMinder channel manager work?

The most notable feature of SiteMinder is its channel manager. This tool is used to manage rooms in hotels and places of accommodation automatically. In turn, it helps advertise these spaces on booking channels such as AirBnb, Expedia, Agoda and a broader list of portals. Thus, the hotel establishment amplifies its visibility.

One of the most noteworthy aspects of SiteMinder is that the channel manager updates availability changes and cost variances in real time, as well as the requirements of each room. In this way we largely avoid duplicate reservations, overbooking and services that do not meet what the client demands.

Booking engine to increase sales

Another of SiteMinder’s tools is its hotel booking engine specialized in sales. Its friendly interface makes this software the ideal help for hotel managers and clients. With a platform like this, the experience improves for all players in the hotel business.

Hotel managers have in their hands software that helps attract customers. For their part, guests have access to a totally safe and easy to use space to book your accommodation comfortably and with the guarantee that no setback will arise.

Harnessing the power of data for hotel management

Sara Padrosa, Senior Regional Sales Manager at SiteMinder, points out one of the great virtues of the platform. no longer just that improves hotel management and access to accommodation options for guestsbut based on the data that is generated, these encounters can be fine-tuned.

Where applicable, SiteMinder may perform better analysis of the state of the industry, what is happening, what is current, how tourism evolves after the pandemic or even how inflation and rising prices affect tourism activity.

What makes SiteMinder different from other similar software?

SiteMinder currently offers the best channel manager of the market in terms of connection, speed and intuitiveness. It is a very visual tool that connects with other systems such as the booking engine or third-party apps. From the same software, the manager can have all the hotel’s needs at their fingertips.

The platform has also strengthened its position as a leader in hotel trade worldwide after winning the award for Best Hotel Electronic Commerce Platform. SiteMinder has won four important awards in this call and in another five categories it has turned out to be a finalist or to be placed in the top of companies in which to work within the sector.

The HotelTechAwards 2023 recognize him as the Best Channel Manager for the fourth consecutive year and the Best Booking Engine for the second consecutive year. Along with the awards, its results also validate the good work of this company, since in 2022 they managed more than 100 million reservations.

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