Snap, the company behind ephemeral photo platform Snapchat, has announced that users will now be able to share links to YouTube videos through the app. The links will be turned into stickers that users can apply to videos or photos of themselves.
Snapchat users on Android and iOS can now share YouTube videos directly through the Snapchat camera, without having to copy and paste the URL. According to the company, this is the first time that YouTube links can be shared in Snapchat Stories without losing access to the app’s camera and authoring toolswhich should greatly improve the user experience.
With this new feature, the company, which recently integrated advertisements into the stories of stars, explains that it wants to make it easier for YouTube users to share their favorite clips and videos directly on Snapchat, without having to leave the YouTube app. . It’s a good way to encourage more active sharing, the display of stickers offering a more integrated and direct sharing processas opposed to just sending a link in your Snap messages.
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How to share YouTube videos on Snapchat?
On its website, Snapchat shared a procedure to follow if you want to share YouTube videos to your friends without having to send them a URL via message. Here’s how:
- Open the YouTube app and select a video to watch.
- Tap “Share” and then the “Snapchat” icon to automatically access Snapchat camera.
- From there, create an original Snap using the automated YouTube sticker, then layer it using one of our creation tools.
- All your friends have to do is tap the YouTube sticker to watch the video in their YouTube app or their default mobile browser.
This new partnership seems quite strategic for Snap, since it now allows more than 2 billion monthly users on YouTube interact more easily with the Snapchat app. ” At Snap, we believe in the power of visual communication, and with this partnership, we’re giving our community endless ways to express themselves. “, announces the company in its press release.
Source: Snap
