Snapchat obviously wants to continue its efforts in favor of content creators on its platform. Indeed, the social network is currently testing the integration of advertisements in the stories of a small group of American videographers. According to the details of the company, the revenues generated would therefore be shared between the platform and the content creators.
For several months now, Snapchat has been trying to give its content creators the means to professionalize themselves. Either to generate income thanks to their contents and to live from it. The “drug” social network, as Interior Minister Gérald Darmanin likes to call it, recently launched Story Studio, a video editing app for content creators.
However, and according to our colleagues from The Verge, Snapchat is currently looking to integrate ads into the stories of videographers of its platform. Indeed, the company is currently testing the process in the productions of a select group of American creators. A larger scale deployment is expected in the coming months.
Snapchat wants to integrate advertising in the stories of stars
According to information reported by the American media, when an advertisement will be placed in the story of a “Snap Star”, Snapchat will share the revenue collected with the creator in question. The company also specifies that this sharing will be based on a formula that takes into account certain parameters such as the frequency of the creator’s posts and the engagement provoked.
For the time being, this feature will only be intended for “Snap Stars”, i.e. videographers with a large number of followers and whose profile has been verified by Snapchat. A gold star is affixed next to their name. This new measure comes as the boss of Snapchat welcomed the success of Spotlight, an application launched in November 2020 modeled on the operation of TikTok.
To keep the momentum going, Evan Spiegel announced that he would pay creators $1 million a day to boost video production on Spotlight. Today, the CEO assures that his company continues to pay several million dollars each month to the authors of the most popular videos on Spotlight. According to his words, Snapchat paid out a total of no less than $250 million to creators in 2021.
Source: The Verge