Apple CEO Tim Cook participated in a virtual interview at the VivaTech conference, which is considered the largest startup and technology event in Europe. Cook was interviewed by Guillaume Lacroix, CEO and founder of Brut, a media company that creates short-form video content. He has been talking mainly about how the company he runs manages one of its main values: Privacy.
We have focused on privacy for more than a decade. We see it as a basic human right. A fundamental human right. Steve used to say that privacy was stating in plain language what people always wanted by obtaining their permission. And that permission must be asked repeatedly. We have always tried to live up to that. If everyone is concerned that someone else is watching, they start to do less, to think less. And nobody wants to live in a world where freedom of expression is narrowed. Privacy goes to the heart of just one of Apple’s core values.
Not only privacy was discussed. There was also time to express that Apple is the best
But there was also time to give a “pullita” to his opponents in business. Speaking of “GAFA”, an acronym used in France that groups Google, Apple, Facebook and Amazon. Cook said he doesn’t like that particular acronym because it paints a picture that “all companies are monolithic in nature,” and those companies have “different business models and different values«. But pay attention to the following statement:
If you look at Apple and you look at what we do, we do things. We manufacture hardware, software and services, and we try to make sure that at that intersection, they work together seamlessly. We focus on doing the best, not the best.
He kept issuing warnings to the competition that his is better, more exclusive and above all better valued. Android was also the target of his phrases:
TOndroid has 47 times more malware than iOS. Why?. Because we have designed iOS in such a way that there is an App Store and all applications are reviewed before entering the store. Cook said he is optimistic about the discussions, and that Apple will always be defending the user.
However. Cook was also reminded apple failures and the CEO defended himself pretty well against this unfriendly question or statement:
I fail daily at something. We allow ourselves to fail. We try to fail internally rather than externally because we don’t want to involve customers in failure, but we develop things and then decide not to launch. We start down a certain path and sometimes we adjust significantly because of a discovery we make in that process. And so, absolutely, failure is a part of life and it is a part of it, whether you are a new company, a startup, or a company that has been around for a while and trying different things. If you are not failing, you are not trying enough different things.
Time now for Apple and its relationship with the environment. But nothing about the Apple Car
Cook was also asked about how Apple reconciles its environmental goals with shipping new devices. We know that Apple’s plans are to make the supply chain carbon neutral by 2030. “A great product for the user and a great product for the planet can be an all-in-one at the same time »Cook said.
Now, when asked about the Apple Car, the gesture changed and so did his posture. He was not so eager to talk anymore and he actually ended the conversation on this topic very quickly. “In terms of a car, I have to keep some secrets.” «There always has to be an ace up your sleeveSo I don’t think I’m going to comment on the rumor of a future Apple-made car. “
You can watch the interview in the video of Brut’s YouTube channel.