Sony promises to make OLED more affordable with its A75K TVs

After the announcement of several high-end models, Sony is lifting the veil on the A75K range. It consists of more affordable OLED TVs.

A few weeks after a CES 2022 full of announcements for Sony, the Japanese firm is already back with a new range of televisions. Only mentioned by Sony Asia during the event in Nevada, the A75K series had gone somewhat unnoticed and Sony decided to officially present it on its YouTube channel. For a little less than 2 minutes, the manufacturer returns to an A75K range which will allow it to expand its range of OLED televisions.

As the reference indicates, the A75K series is positioned behind its first QD-OLED television (A95K) or the OLED A90K and A80K ranges. We can therefore expect a more accessible range that will compete with affordable models from LG or Philips. It should also be noted that this is the first time that Sony’s 7 series has OLED technology.

Not always cited first when it comes to talking about affordable OLED televisions, the Japanese manufacturer could change its tune, without however making too many compromises. Its A75K will also be entitled to a WOLED (White OLED) panel manufactured by LG Display in 4K UHD, displaying a refresh rate of 100/120 Hz. The television will have two HDMI 2.1 ports compatible with 4K/120 Hz and VRR. Sony does not provide further details, but confirms that its Cognitive Processor XR is in the game to animate its A75K.

This chip is already present on higher ranges and Smart TV requires, the range will be offered with Google TV and functions like Chromecast and Google Assistant. Additionally, the A75K TV is compatible with the optional Bravia Cam.

OLED, HDM 2.1, 4K@120Hz… where are the savings?

Reading the technical elements, we see that we are in the presence of a promising and rather high-end model. To lower the bill, Sony has made some concessions in terms of design and audio. On the sound side, the A75K series will be entitled to “Acoustic Surface Audio” and should sound less good than the A80K which claims an “Acoustic Surface Audio +” function.

Sony A75K
The Sony A75K TV © Sony

As with the rest of the 2022 range, Sony did not expand on the price or launch date of its A75K televisions. We know, however, that the Sony A75K series will be available in two diagonals of 55 and 65 inches. The manufacturer also told the FlatpanelsHD site that its TV should not be expected to compete with the LG A1 in terms of price.

A logical decision insofar as this television, as well as its successor the LG A2, ignore certain features (OLED 50/60 Hz and absence of HDMI 2.1).

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