The era of digitalization has led companies in all areas to adapt to new technologies such as AI and Big Data to improve your production processes and achieve greater profitability. The digital transformation agenda Digital Spain 2026 proposes that, for said year, 25% of national companies have implemented the regular use of Big Data technology in their productive fabric.
According to the latest report ‘Use of artificial intelligence and big data in Spanish companies’ published by the National Observatory of Technology and Society (ONTSI)it is estimated that the presence of Big Data in Spanish companies has increased by three points compared to 2022, being present in 13.9% of national companies. In the case of microenterprises, their presence extends to 3.7%.
It must be taken into account that the goal proposed by the European Commission establishes that Big Data implementation reaches 75% of companies on the old continent facing 2030. Specifically, Spain occupies the seventeenth position in the European ranking of big data analysis by companies.
There is still a long way to go, since currently only 9% of Spanish organizations use this technology compared to the European average which stands at 14%. However, national actions promoted by the Government such as the Recovery, Transformation and Economic Resilience Plan intend to lead Spain towards a greater implementation of the data economy.
The source of Big Data most used by Spanish companies is geolocation through mobile devices, representing 55.3%. 34.7% of companies opt for massive data analysis. If the distribution and implementation by territory is analyzed, Big Data gains a greater presence among Madrid companies (with 17%), followed by Catalan and Rioja companies with 16.1%.
By activity sectors, companies that have more than ten employees are those that use Big Data in the technological field (35.2%) and ICT (34.7%). This is followed by the transportation (24.6%) and energy and water (22.1%) sectors.
It is demonstrated that the implementation of Big Data in the Spanish business fabric allows measure investment risk and return to optimize performance, evaluating the project in terms of economics and preference for clients, but also benefiting the company itself.
The value of the Data Cloud World Tour
snowflake you have taken advantage of the appointment with your event Data Cloud World Tourheld in Madrid, to present the technological innovations of Spanish companies in terms of AI and Big Data, which allows them to control a large amount of structured, semi-structured and unstructured data and achieve the digital goals set by the EU in the so-called Digital Decade.
Snowflake Platform Breaks Down Data Silos and Enables Safe, Efficient Use of AI and ML, providing greater business value through application monetization and data sharing. Recently, the entity has launched Document AIa solution for which Snowflake has launched a new LLM developed using Generative AI Applies to help clients understand documents and organize unstructured data. This can be applied to invoices or contractual clauses using a visual interface and a 100% natural language.
Furthermore, thanks to Snowparkcreates a space where engineers, scientists and developers can encode documents with faster, more efficient and secure data applications and flows on the same platform.
It must be taken into account that over the next five years it is estimated that More than 90% of the world’s data will be unstructured, so they will arrive as documents, images, video, audio or other formats. The emergence of Snowflake in the Spanish market in 2019 has allowed sectors such as logistics, tourism, healthcare and telecommunications to improve their data economy.
In addition to highlighting the role of women in the technology sector, the Data Cloud World Tour has highlighted the presence of Snowflake tools in corporate environments for the value of data. Without going further, Barcelo Hotel Group revealed the details of the design and construction of a new platform based on the Lakehouse architecture.
