The Facebook team responsible for experimenting with new products quite often quickly abandons various applications that do not immediately resonate with users, while the video speed dating service, which it has been testing over the past nine months, is on this time is in line for closing. Going into more detail, the company has informed Sparked users that the aforementioned experimental feature will end on January 20th.
“We started building a product like Sparked back in late 2020 with the very goal of helping people find love through an experience based on kindness. Since that moment, thanks to the regular input and feedback from you, we have improved where we could, learned a lot, and also managed to help connect people. However, as is the case with many good ideas, some of them continue to live and have an even more vibrant life, while others, like Sparked, should retire,” wrote a Facebook official in a fresh email. .
It is also important to note that the corporation has named the date when the final “death” of the product will take place – January 20th. After the above date, the corporation will delete absolutely all Sparked accounts. But if this is the first time you hear about this product, then at its core it was a kind of mixture of chat roulettes, video chats, which many other dating applications have introduced over the past few years, and speed dating applications. At a predetermined time, users from a particular area or demographic “take part” in dating events. They are given four minutes to chat with a potential partner, and if they both want to spend more time with each other, they can set up a second, already 10-minute date, or even exchange their contact details.
And despite the fact that users required a Facebook account to use Sparked, the service was still different from both the social network itself and Facebook Dating. It didn’t have public profiles, the ability to communicate normally, or reaction features like Tinder swipes. Facebook originally described Sparked as a small experiment primarily to learn more about video dating and how users would react to it. So the company, most likely, did not hope that the application would eventually become popular, and its demise was predetermined.
