Steam made up for the lack of face-to-face conventions, mostly suspended due to the coronavirus pandemic that we have suffered since 2020, with a kind of invention that is working really well, at least for developers and the sale of games: Steam Next Fest, a festival that seems to have come to stay.
As we collected the two occasions in which Steam Next Fest has been held this year, a first in June and a second in early October, the event runs entirely through the Internet and consists of, according to its own description , “A multi-day celebration of upcoming games.”
«Explore and try demos for hundreds of games, watch developer streams, and chat with developer teams about their upcoming games on Steam.», Explained Steam to anyone interested in participating, and on good account that it has succeeded: Steam Next Fest has been a success where it is most noticeable, in the pocket scratch.
“The main objective of the Next Fest on Steam is to connect players with upcoming titles that might interest them, while helping developers show their future releases to a greater number of potential fans.” Steam, but as you can see in the image, the event serves much more.
Thus, the information that Valve shares in this regard points, for example, to an increase in inclusions in the wish list that is multiplied by 14, reaching 1364% during the festival. Additionally, growth continued after Steam Next Fest ended. In other words, the appointment served very effectively to attract players around what is to come.
But interest is useless if it does not translate into sales and it seems that this extreme has also been achieved, driving average conversions by 500% throughout the Next Fest compared to immediately previous periods. Conversions refer to the sales made from what a user added to their wish list.
It must be recognized, however, that beyond the success of the Steam Next Fest, the last few weeks have been a lot of offers with which to give life to these data: at the end of October the Halloween sales were held, last week the fall sales did it… And, whatever it is, Steam keeps its pull intact and even with a tendency to improve.
For more data, SteamDB collected last week a new peak of 27 million simultaneous players on Steam, thus surpassing the previous record of 26.9 million registered in April of this year.
Steam once again beats its online concurrent users record with over 27 million users currently online.
Previous record was set in April at 26.9 million.https: //t.co/D6WDHbz0B4 pic.twitter.com/z9d5cDd1JL
– SteamDB (@SteamDB) November 27, 2021