The financial infrastructure platform for companies has recently launched, Stripe Apps and the Stripe App Marketplace. The first is an ecosystem of common third-party tools, addressing a critical challenge for growing businesses and satisfying a top user request.
To compete in the Internet economy, companies use a wide variety of software tools. Even if they use Stripe to process payments, they may use separate tools to send a refund confirmation and close the associated customer support ticket. While these tools are useful, they come with the issue of manual coordination and the potential for human error when users switch from one to another.
Stripe Apps unifies many of the tools that businesses depend on, making it easy to perform common tasks in one place.
New integrations to streamline operations
Stripe Apps enable businesses to simplify operations and merge fragmented workflows. For example, using the Intercom app on the Stripe App Marketplace, a customer service agent can view the entire customer history and respond directly to incidents from the Stripe dashboard.
“With the Intercom app built into Stripe, our users can investigate issues, respond to payment inquiries, approve refunds, and more from the Stripe dashboard. They can do all of this while still providing support in real time and when customers need it through Intercom’s messenger.says Des Traynor, co-founder and chief strategy officer at Intercom.
Stripe Apps make it possible for businesses to customize Stripe for the first time. also allows automated sharing information between applications, keeping record systems in sync and giving users a more complete view of their business.
«Say, for example, a business owner wants to automate a personalized message when a customer makes a purchase, sending them a specific discount offer to encourage repeat purchases. The Mailchimp app automatically syncs this customer’s information between Stripe and Mailchimp, streamlining their operations and saving time.” says Jon Fasoli, director of product and design at Mailchimp.
Apps for each case and each business
Stripe App Marketplace includes apps for a number of basic business functions, such as accounting, analysis, CRM, electronic signature, marketing and much more. At launch, it will include more than 50 apps from leading providers like DocuSign, Dropbox, Intercom, Mailchimp, Ramp and Xero. Stripe will add more partners and apps over time, as well as apps in languages other than English.
Developers can create and publish apps on the Stripe App Marketplace to reach consumers. millions of businesses using Stripe. They can also develop custom applications for use within your company. For example, they can create an app that displays information from internal CRM and ERP systems in Stripe’s dashboard.
Although the applications are visible and interactive in the app control panel, they also work in the background. There, they harness the full power of the API to perform tasks like creating a customer account, updating an existing customer record, or generating an invoice.
