Kelley Blue Book, an American automotive research institute, publishes a quarterly survey that assesses major trends among car buyers. According to their latest publication, American buyers are less interested in Tesla.
Kelley Blue Book asks people about the automobiles they are considering buying. If in general, we see that electric vehicles are more and more popular, the published results underline that Tesla no longer stirs up desires as much only a few months ago. At first glance, this seems surprising. Has the world’s largest car manufacturer and with the Tesla Semi, electric semi-trailers suddenly fallen out of favor?
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According to the Kelley Blue Book Institute, interest in Tesla’s cars reportedly plummets in a quarter. “Tesla jumped from fifth to sixth place in the ranking of the most searched luxury brands”. Tesla is down 3 percentage points quarter over quarter, the biggest decline among luxury cars. This decline in interest can be seen in the sales figures. Tesla Model 3 orders fell 10%while the Model Y and Model S no longer appear in the most wanted luxury car rankings at all.
US customers wait until 2023 to buy US-made electric car
According to our colleagues from Electrek, this sudden disinterest finds an explanation in the tax credits that Washington will grant next year for the purchase of electric cars produced on American soil. These aids will be income-tested and will only be available on the least expensive car models. An SUV should cost no more than $80,000, while the limit on sedans will be $55,000. Obtaining this aid will therefore be excluded for the acquisition of a Tesla Model X or Model S.
The Tesla Model 3, on the other hand, will fall fully within the scope of these tax credits. And they will be very interesting. The government will grant bonuses ranging from $4,000 to $7,500, depending on whether the vehicles are new or used. In this context, it is understood that potential customers prefer to postpone their purchase of Tesla (or any other brand for that matter). As a reminder, in France since July 1, 2022, new electric cars with an acquisition cost of less than €47,000 can benefit from the maximum amount of the bonus of €6,000 (compared to €45,000 previously).
Source : Cox-Auto
