Apple

The 15th anniversary of Apple’s association with RED


Product Red Apple

The Cupertino firm adds an ad on the main page of its website in which recalls 15 years of contributions to the (PRODUCT) RED campaign. At this time Apple made donations to the fight against HIV but last year part of these donations were also used to fight the damn disease that is still quite widespread throughout the planet today, COVID-19.

Apple explains on the web that part of the money they make with these products (PRODUCT) RED goes to the Global Fund to fight AIDS. Until December 31 next year, half of this income will go to the Global Fund’s response mechanism to COVID-19 to mitigate the impact of this disease in the fight against AIDS..

Be that as it may, the company appreciates the contributions of users with the purchase of this type of products since thanks to them the donation to (RED) can be carried out. In this sense, the fight against this type of disease and the economic contributions of companies like Apple and many others is key to continue this great battle.

We celebrate 15 years fighting AIDS together. Thanks to your help, Apple’s contributions have treated more than 13.8 million people living with HIV. And we are not going to stay there.

In this type of campaign, all the user does is buy a product in red and you don’t have to pay more for it. Apple is responsible for making the donation with part of the buyer’s payment without the buyer having to assume any extra cost for it.

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