The Madrid adtech Inlab, expert in digital advertising management automation solutions thanks to an innovative algorithm in charge of finding the target audience for each brand or advertisercontinues to strengthen its international position by naming a new CEO in Colombia.
Real comes to Inlab with one goal: to continue growing in the Latin American market and triple revenue. He also does so after more than a decade of experience in companies of recognized prestige such as Media Planning and Havas. Inlab has invoiced around 500,000 euros in Colombia in its first year.
However, this is not the only market that the Spanish technology wants to reach. This, which has NTT Data as an investor, aims to take its intelligent online advertising management to other countries such as Peru or Mexico during 2023. But, What is so special about this Inlab tool that it has become such a success?
Inlab’s own technology and algorithms
Inlab’s purchasing algorithm is in charge of finding the users most related to the brand in question while reducing costs and increasing the so important ROI, return on investment, of advertisers. In addition to the fact that it can be purchased from anywhere in the world at SaaS format, Software as a service.
Brands can purchase spaces completely autonomously, although Inlab offers other subscription packages in which they help their clients in whole or in part.
With clients such as BMW, Vodafone, BBVA, Acciona, Mapfre or Mini, Inlab analyzes the KPIs (Key Performance Indicator), they measure click-through rate, dwell time, and personalize strategies.
Later, through a code snippet for websites that allow measure, optimize and create audiences for ad campaignsobtain information about the user and look for consumers of the same type and behavior to improve conversion rates.
Inlab has all the formats -display, video, native, connected television and audio- available in programmatic advertising, as well as special formats and other channels such as skin, Google and RRSS.
A novelty that has made the Spanish brand is the only one in the country in the ranking of the adtech sector prepared by Dealroom.comthe global startup data and intelligence platform.
“INLAB is the only Spanish company among the top 10 on the list, which takes into account factors such as technology, billing or growth expectations. Dealroom.com works by providing information to top-level investors, entrepreneurs and public organizations”, according to said portal.
Dealroom.co works with Deep Learning and data engineering to create a robot portrait of startups and their position within the ecosystem of start-ups.
Adtech startups have reached $2.7 billion in funding so far in 2022surpassing the 2.5 billion dollars achieved in 2021. Currently, there are 30 global adtech unicorns, or private companies with a valuation of more than 1 billion dollars.
