The digitization of most companies has accelerated with the pandemic and the rise of technology. In a context in which to incorporate digital talent is more important than ever, Prosperity Digital, an HR company specializing in the selection of digital talent in Europe, presents the Salary Guide Prosperity Digital 2022the first salary table focused exclusively on digital profiles.
The main objective of the Digital Prosperity Salary Guide 2022 is to establish a salary orientation that serves as a reference for all digital professionals, both for those seeking employment and for those who offer it.
In this sense, the study indicates that the digital sector is experiencing an incessant increase in terms of hiring levels and that the average salary of a worker in the digital sector is in the 38,500 euros per year, a figure notably higher than the Spanish average, which reaches 24,395 euros according to the National Institute of Statistics. Gary Mullan, director of Prosperity Digital, says that “The Spanish context is expanding, growing percentage-wise more than its European neighbors. Consequently, there is a lot of demand for almost all profiles, which is correcting salaries upwards”.
Digital marketing and UX/UI, the most demanded profiles in 2022
Beyond positions traditionally not linked only to the digital sector, such as sales and project management, according to Prosperity Digital, Digital Marketing and UX/UI profiles are the most sought after by companies in the sector.
In addition, there are other highly demanded positions, such as specialists in SEO, PPC, Design, Automation, CRM or web3. Regarding these positions, the director of Prosperity Digital points out that “The hard skills that professionals in the digital field have make the search for candidates more complicated, especially since many of the studies in these areas have been created relatively recently and that creates a talent gap in the labor market”.
Specialist positions are paid the same or better than management positions
According to the Prosperity Digital Salary Guide 2022, the great demand for specialized profiles has a direct impact on the increase in the remuneration offered in this type of position. In fact, the director of Prosperity Digital acknowledges that “The technical and training specifications required by digital jobs are translating into a generic rise in wages within the industry. Consequently, specialist roles, on many occasions, shuffle a higher salary range than that given in management positions”. However, the study points out that “Being a relatively new sector, there is a disparity in wages due to the lack of consolidation in the market”.
In another order, according to data from the study carried out by the company specialized in attracting digital talent, professionals in the digital sector hired from Barcelona or Madrid They earn 30% more than workers in the rest of Spain.
Telecommuting, an essential condition
The remote work It is an increasingly common modality in the workplace. In this sense, there are professions that have an easier time adapting to this format, such as, for example, all the professions related to the technological and digital field. Undoubtedly, these professionals have demonstrated their ability to provide remote services and this translates into a high penetration of teleworking.
Currently only 23% of professionals in the digital sector work exclusively in person. Almost double, 40%, work completely remotely and 37% do it in a hybrid way.
In relation to this reality, Gary Mullan, CEO of Prosperity Digital, affirms that “The pandemic has increased the demand for telecommuting among digital profiles and, currently, it is almost impossible for a professional in these areas to accept a position in which the format is 100% face-to-face.”
