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The ‘dark stores’ or ghost establishments allow faster and more efficient deliveries

The hybrid stores they are one of the options of the experts when it comes to forecasting the future of retail. These stores, called dark store, they are retail outlets or distribution centers that cater exclusively to online shopping. They became one emergency solution adopted by many businesses that, in the midst of a pandemic, had to close their establishments.

According to the report “Efficient Dark Stores Networks: Future of Post-Pandemic Retail”, by Data Sutram, ghost stores have allowed make deliveries 1.25 times faster and reduce both your costs and operating expenses by up to 35%. They have also made it possible to increase operating efficiency by 40%, which translates into better consumer satisfaction rates. The consulting company, Moinsa, explains how this type of establishment works and its benefits.

Streamline the supply chain

In a global context marked by the supply crisis and the growth of e-commerce, dark stores they ensure speed in the delivery service to the customer, something that is essential and represents a differential advantage, especially in sectors such as the pharmaceutical or food industry, which work with products that must reach their destination with very demanding conservation and quality conditions .

The dark stores have a good operation due to its degree of automation: This facilitates the centralization of orders, enables real-time inventory management and delivery management that optimizes routes.

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On the other hand, technology is a fundamental aspect in this sector, since it is a great ally. It manifests itself in different ways, from the most innovative to the traditional, such as barcodes in 1D or 2D versions, voice picking o RFID warehouse management software or automatic provisioning systems.

One of the latest to join this trend has been The English Court, closing the store in Alcalá de Henares (Madrid) to convert it into this business model, which gave it the capacity to serve 1,000 daily orders. the supermarket chain DAY It has also joined this proposal, converting 14 of its usual stores into dark stores.

In the words of Ismael Herreros, Global Key Account Manager at Moinsa: “The key to offering an excellent shopping experience is knowing the market demand at all times and managing the stock in real time based on those needs. In this sense, the dark stores with all the integrated technological solutions are positioned as the most efficient ally of the same, since it allows to centralize the orders, manage them in real time through a multipicker in a multizone, also optimizing the delivery routes”.

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