The exact size of photos and videos according to the social network

What is the ideal photo size for each social network

Sizes of photos and videos in social networks

When using each of the multiple social networks that exist, there are usually not many problems if we turn directly to their native applications. These are designed to directly adapt the images that can be generated with them to the exact format according to the type of publication.

That is, if you are going to upload a photo to Instagram, the application only crops the image to make it square or 4: 3, it also does the same with videos, stories, reels, etc. And like Instagram, the same with the rest of platforms such as TikTok, YouTube, Twitch, Facebook, etc.

On a few, very few occasions, there is usually some kind of problem with the dimensions, aspect ratio, etc.. And when there are, it is when the content has been generated in a third-party application. But we must admit that on many occasions that is the optimal way to generate content for social networks: doing it is an external application where you have more control, creative options, etc.

For all those users who create content in design applications such as Sketch, Figma, Adobe Photoshop, Affinity Photo, etc., it is vital to know exactly the size of each type of publication according to the platform that is going to be used and that is where comes into play.

This web page,, it could be said that it is like the Wikipedia of the formats in social networks. When you access it, you will see a very simple, but effective welcome page for what is its main mission. Thus, through a grid or grid view, you can see the icons of the platforms for which it offers these sizes of photos and videos that can be published on them.

These social networks or platforms are: Facebook, Instagram, Linkedin. Twitter, Snapchat, YouTube, Pinterest, Twitch, WhatsApp, Apple Store, TikTok, ProductHunt, VK, and PlayStore. So you just have to hover over the one that interests you the most and click.

Then it will take you to a kind of post or section where there are the download links for the templates of these networks in different formats, so that you can use them with Sketch, Photoshop, Illustrator, signature or Adobe XD. So you just have to hit the one that interests you and that’s it. Once the file is downloaded, you can do whatever you want with it.

You also have an option to download all the templates. And yes, all this is completely free because the intention of the author is simply to collect in one place a material that serves those who create content on social networks and need to make sure of the sizes they can use in each one. An interesting resource to combine with other templates available for Instagram and more networks.

Social Media Image Maker

If all this is insufficient for you or if you want to make some quick image composition to publish on a certain network, in beta phase the author of also offers a online editor Through which you can choose the size of the image according to which network it is going to be published on, also add a background color, basic geometric elements, text with different fonts and even an image to use as you see fit.

Once you have everything, download it to upload it to the platform that interests you. So, as you can see, this is a great resource if you regularly move through networks creating content and for some reason you do not have your main team or the necessary tool for something specific that you need to publish.

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