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The first message, or SMS, was sent 30 years ago.

Three decades after a software programmer sent the first message, on December 3, 1992, SMS (Short Message Service) continues to enjoy great popularity in digital communications. Thus, its use has grown in 2022 by 75% more than in 2021 despite the entry of new channels. It is the main conclusion of an investigation that Infobip has carried out by analyzing the more than 153,000 million communication interactions on its platform since the first half of 2022 compared to the same period last year.

The study of this global cloud communications platform has also revealed that SMS is still one of the three main channels in all regions of the world such as Europe, Eurasia, North America, Latin America, the Middle East and North Africa, Africa, India and Asia-Pacific.

With the highest opening ratios and return on investment, Infobip’s analysis confirms that companies and brands are betting on SMS in alerts and security solutions, including two-factor authentication. In addition, organizations highlight its versatility since SMS accounted for 16% of all marketing interactions and customer engagement.

Alvaro AnsaldoCountry Manager of Infobip Iberia has declared “In these 30 years, SMS has been gaining popularity, evolving from a personal messaging platform to a key tool for B2C communications. Infobip has played a very important role in this evolution by allowing companies and brands to deliver millions of messages through our 700 direct connections with telemarketers. SMS is a reliable way and practice with which companies know they are reaching their customers. By not depending on internet connections, we predict that SMS will continue to play a strategic role in the communications of companies with their users in the future”.

On the other hand, there are many sectors that continue to rely on SMS. A) Yes, banking and finances have seen their SMS interactions grow by 68%, especially in alerts. E-commerce and retail saw 22% more interactions mostly around marketing automation. Finally, telcos bet 48% more on SMS to obtain reliable and secure messages.

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Ansaldo continues, “the original SMS that was sent 30 years ago by a 22-year-old programmer (Neil Papworth) started the path to global connectivity. We currently handle hundreds of millions of messages each year reaching 75% of mobile phones in the world. We want to continue at the forefront of innovation and transformation of omnichannel communications for the enjoyment of consumers on any channel and anywhere in the world”.

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