Well, to make sure the Mac It is the least sold Apple device, compared to the iPhone, iPad and Apple Watch, it is not necessary to have a Master in Marketing and business economics.
But this is what is extracted from a new report on the analysis of the sales of the different families of Apple devices. First comes the iPhone, followed by the iPad, the third the Apple Watch, and in last position is the Mac. A list that is logical, without any surprise in this regard.
Consumer Intelligence Research Partners (CIRP) has just published a study on the sales of different Apple devices, grouped into four large families: Smartphones, tablets, smartwatches and computers.
And as expected, the iphone wins from the street, with a 90% market share. That is, of all users who have an Apple device, 90% of them have an iPhone. An atrocity.
Second, there is the iPad. 73% of Apple customers own an iPad. It is not bad at all. It does not reach the number of the iPhone, but it is close.
And in third position, we have the apple watch. It has a market share among Apple consumers of 58%. Taking into account that in order to enjoy an Apple Watch we have to have our corresponding iPhone, yes or yes, we can ensure that “almost” half of iPhone users also have an Apple Watch. Good numbers, no doubt.
Almost half of iPhone users also have an Apple Watch.
And in fourth position is placed the Mac. 50% of users with an Apple device have a Mac. Here we can no longer make the same relationship with the iPhone, since a Mac user does not have to have an iPhone (in fact, I know a couple of them, which use Mac, and prefer Android…)
Almost every user has several different devices
Another piece of information from the report that does not attract attention is that the majority of Apple users have more than one device from that company. This is due to the great integration of the different devices in the Apple ecosystem. In fact, most have three or four devices different.
If you look at Apple customers who only have one Apple device, more than half have an iPhone. In second place would be the iPad, and the third the Mac. The Apple Watch does not count, since the user is required to have an iPhone.
