Tech

The new Coca-Cola Zero tastes like pixels (in the real world and in Fortnite)

Coca-Cola is over 100 years old, but that doesn’t mean it’s an old brand. A few months ago, the Atlanta company started an advertising campaign focused on video games. And the thing has not stopped there, because the spark of life also adds to the metaverse with Byte, a limited edition of the Coke Zero special.

Coca-Cola joins video games in the metaverse

The metaverse is still very green, but companies like Coca-Cola do not want to miss the opportunity to contribute their grain of sand to this world, as well as take advantage of the opportunity and further strengthen their brand through creativity.

Recently, The Coca-Cola Company announced that its next launch of Coca-Cola Creations It will reach both the metaverse and the real world. Is about Coca-Cola Zero Sugar Byte, a limited edition Coca-Cola Zero that the company says tastes like pixels. This is not the first drink born within the Creations program. A couple of months ago they launched Coca-Cola Starlight, a soft drink inspired by space and without a defined flavor. In the countries where it was marketed, a whole debate was started on the Internet to decipher the taste. It is clear that they are looking for the same thing with this new drink, Byte, which is developed under a fun concept so that users are the ones who discover its flavor both inside and outside of video games.

— Coca-Cola (@CocaCola) April 4, 2022

Fortnite, a first contact with the community gamer

According to Coca-Cola, this new program seeks to accompany the new generations understanding their needs and innovating with them. It is not the first time that Coca-Cola has been involved with the youngest. They’ve been doing it for years now with the Coca-Cola Music Experience, the brand-sponsored music festival aimed at teen audiences. CME, in that case, focused on music, while Creations focuses on video games.

For Coca-Cola, Byte is a first contact with the community gamer. And it is that, in addition to disembarking in the real world, Coca-Cola Byte will also do so in Fortnite. Fortnite players will be able to know all the secrets of Coca-Cola Byte in Pixel Point, a new video game island where you can play four quite immersive mini-games: The Castle, The Escape, The Race and The Tower. During the visit, you can also get a virtual can of Coca-Cola Byte. You only have to enter the code 8565-0287-3178 to get it, as indicated in this video.

Lastly, players can also scan the codes on physical Coca-Cola Zero Sugar Byte cans on the Coca-cola Creations website to unlock a augmented reality game. There you will discover the history of BYTE, an 8-bit pixel that was left behind when Coca-Cola Byte entered the metaverse.

If the partnership ends up working, the company is willing to create many more similar experiences. In fact, those responsible for Marketing at Coca-Cola are quite enthusiastic about the project.

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