The animation and video game industries in Spain they have managed to become key strategic sectors for business innovation in recent years. And not only for the industries associated with the audiovisual sector but also for other sectors.
According to the hub, Next Lab, although Spain is one of the 10 countries with the largest market size in the video game sector, reaching a turnover of 1,747 million euros in 2020, and that the animation sector in our country invoiced 900 million euros in 2021, these industries do not have enough financial support to continue growing at the rate of markets similar to ours.
From Next Lab they point out that technological advances have allowed renew traditional economic sectors such as finance, real estate or education, which has helped Spanish companies to grow nationally and internationally. Some innovations that, in many cases, have arisen or are related to the field of animation or video games.
One of the latest examples is the metaverse, the virtual world that companies like Meta and Google are betting heavily on, and in which it is expected that we will interact with the digital environment as if we were in the real world.
A large percentage of the developments and tools essential for the metaverse to become a reality will come from the hand of studios and companies in the animation and video game sectors: from the scenarios to the avatars, passing through the programming. This represents a unique opportunity for Spain, which could become one of the leading countries in metaverse development if it commits to increasing the financing of these industries.
Next Lab Finance & Tech
NextLab Finance & Tech, which will be held from June 27 to 29 in Pamplona, will serve to boost investment in the animation and video game sectors, with the aim of promoting business innovation in Spain. To this end, the event will present projects with a high technology base that develop tools for these sectors, with applications to all types of industries, and experimental projects and new business models for startups and consolidated animation, video game and virtual reality companies.
Finally, José Luis Farias recalls that “The growth that the animation and video game industries are experiencing in Spain is not only allowing both markets to develop nationally and internationally, but it is also helping other business sectors to deploy technological tools that promote digitization.”