The recipe for business success: innovation, adaptation and good management

Innovation, adaptation and good intergenerational management are some of the recipes for business success in the coming years. This was revealed by the surveyGlobal Trends for Business”, commissioned by Atento SA. The study reveals the main trends in business model and company management in the current market. The material can be read in its entirety in an e-book posted on the company’s website.

“We are talking about a profound change in human behavior, more connected, with direct impacts on businesses, companies and the way their managers act. We develop “global trends for business” to support our clients and companies in this movement and help them provide the best experience to consumers and with the best results”says Mauricio Castro, director of Marketing and Business Transformation at Atento in Brazil.

Examples include the company’s diversity and inclusion policy, widely recognized by the market; the implementation of a culture focused on innovation, with the creation of an Innovation Hub, whose initiatives ensured the achievement of the ISO 56002 innovation management certification; training and mentoring programs aimed at constantly updating everyone; the use of advanced artificial intelligence technologies, data science, automation, machine learning, and chatbots services in its solutions; and an exclusive customer experience consulting area, among others.

Among the main business trends highlighted by the study are:

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1. Generations

Every ten years a new generation emerges with new interests, perspectives, attitudes and values. The search for a legacy that generates results and the growing movement of conscious capitalism reinforces the trend that companies with a purpose will be more successful. In addition, with the increase in life expectancy and, consequently, the greater permanence of professionals in the labor market, the ability to manage diversified teams is a critical success factor.

2. Permanent formation

The growing search for professionals with mastery of emotional and managerial skills is gaining in importance. Active methodologies in which the student assumes a leading role in the act of training, together with the support of educational technologies (edutech), are presented as the clear path to the future. In this context, it is up to each individual to seek, on a regular and permanent basis, the updating of knowledge, in pursuit of its constant evolution.

3. Innovation

It is proven that successful initiatives are those that look outwards, identify scenarios and trends and, with that knowledge, develop initiatives in accordance with what the markets require. That is innovation! Therefore, building, strengthening and disseminating a innovation culture it is what will make the difference between the companies that will survive. It is important to highlight that, more than technologies or products, innovation is a business discipline with the capacity to transform the ecosystem and the business, and it is everyone’s responsibility, regardless of their hierarchical function.

4. Bottom-up management

Decentralized and collaborative, it empowers those on the front lines of the business. Based on a mentoring model, it reduces hierarchical levels and encourages innovation and creativity in companies. Companies of today and tomorrow that have a comprehensive culture of empowerment can retain more talent, serve customers better and generate more results.

5. Startup mindset

Adopting a startup-inspired mentality means adopting practices, policies and processes that, due to their flexibility, are capable of correcting routes and paths so as not to harm the company in delicate moments, or that enhance results. People, processes, projects, decisions, departments, all aligned increasing flexibility and working together in an agile way, are the pillars of a future-oriented culture and mindset.

6. Globalization

Globalization is the union of various aspects that unite civilizations from different corners of the world. The main factors that characterize the formation of globalization are the economy, culture and information. A world without borders, promoted by the intersection of physical and digital worlds, It is perhaps the greatest consequence of globalization, expanding the capacity of circulation of goods, people and knowledge in the world. Accessing information, people or companies today is easy and provides faster business decision making.

7. Digitization

Nowadays, everything is moving towards a more digital sphere, reducing the use of physical resources and improving the performance and responsiveness. In today’s connected and globalized world, digitization is a new strategic approach for business. The use of embedded analytics platforms, for example, can lead to faster and more profitable growth. Dashboards can be embedded into any web framework using embedded analytics tools from companies such as With these tools, you can scale your reporting module to thousands of users without the need for any additional development.. Companies that do not adopt a digital mindset will have a very difficult time surviving.

8. Sustainability

Sustainability is the watchword of business initiatives and policies that influence changes in behavior and action in various areas. Government policies themselves, which increasingly encourage initiatives and sustainable actions in favor of the environment, as well as the promotion and demand for waste reduction, will occupy an increasing space on world agendas.

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