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The semiconductor shortage has changed the strategy of the motor majors

It is a fact, the shortage of semiconductors that we are experiencing at an international level has not only affected the technology sector in general, but also has seriously splashed the motor world. This has an explanation, and it is that cars have undergone an important evolution that has been deeply linked to chips.

The introduction of infotainment systems, and of smart functions increasingly advanced, has made the motor world increasingly dependent on technology, and semiconductors. Today we are at such a point that, if a company in the motor world does not receive the chips it needs, directly it cannot produce the cars it had planned.

Not all industry giants are dealing with semiconductor shortages in the same way. For example, Daimler Benz has chosen use new designs in your control units that no longer rely on a specific type of chip, while other companies like Tesla have directly reprogrammed the software of their cars so that other chips that are not so scarce can be used.

In the end, this capacity for adaptation is playing a key role in the sector, but the problem is much deeper than it seems, and it needs other types of measures to be able to be solved for real, and with guarantees of success. In this sense, from Reuters they tell us that some of the largest in the sector, such as Volkswagen, are starting to move from middlemen, and to establish direct strategic contacts with the large Asian semiconductor manufacturers.

This is an important first step and on the right track, but some analysts believe that in the end, due to the enormous importance that semiconductors have acquired, the main brands in the automotive sector should consider invest directly in chip production, something that could have a very positive impact on the recovery of the sector and accelerate the increase in production.

In the most complicated cases, we have evidence that some cars are being marketed without certain functions They require certain chips that are not available. These vehicles do not lack vital functions for their correct operation, but even in these cases the waiting times to buy certain cars are lengthening, and the production of some electric models has had to be suspended temporarily. This situation is expected to continue almost throughout 2022.

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