The Spanish startup Froged, specialized in product success, has achieved increase its client base in the United States by 369%with a traffic growth of 60% in 2022.
This Spanish startup led by the Málaga entrepreneur Emily G.-Cebrián, CEO and co-founder, has created a tool focused on IT departments customer successsupport and product marketing for increase retention and reduce the dropout rate in SaaS business models, a market whose value has multiplied by five in recent years. Froged was born to be a game changer. He means the evolution of customer success and support for the world to come, based on the fundamentals of human powered technology.
Humanization of technologies
“We believe in technology and we believe in humanity and that comes with a huge commitment to everything we do”says Cebrián. “Froged puts a face to the user within the platform. Despite relying on advanced technology to carry out the strategy, our technology allows us to ‘talk’ with the user in a very personalized way”.
“The fundamental question on which this humanization is based is that the technologies and tools available in Froged have been created and advised by customer success and product teams, which in most cases are the end user and therefore the objective of this kind of solution adds the entrepreneur.
The company attributes its significant growth to its first-to-market Product Success Platform, a SaaS software tool that helps SMBs improve important metrics. And it is that, according to the CEO herself, SMEs that use Froged can see their abandonment rates reduce by an average of 76% and increase the activation rate by around 27%.
“Avoiding the abandonment rate is super important for various reasons, but perhaps the most important thing is to be able to analyze your product, your customer lifecycle, your Onboarding, engagement, retention and support strategies to ensure that there is no abandonment. If from the beginning of the customer journey you are communicating the value of your product, if you can solve their problems and they understand how to use it, there should be no churn”.
Global company in a global market
As the startup points out, they do not have direct competition in Spain or in other countries because what they do is something completely different. “Our platform tracks your users and their activity on your platform and allows you to communicate with them proactively, personalized and at the right time based on their behavior. It is the only tool on the market that connects all the points of a user’s life cycle and that allows companies to transform a traditional cost center (such as support) into a revenue center -revenue center- by going from a reactive attention to a proactive identification of opportunities (upselling, cross-selling, etc.)”.
It indirectly competes with companies such as zendesk, intercom, freshdesk, userpilot, but with a different value proposition to all of them. Another of the key points for Froged is its scalability, “We are able to scale due to the great focus of our platform on the product and on the PLG (Product Led Growth) strategy”.
“Our tool hardly needs adaptations to other markets and allows small Customer Success and Support teams to be able to manage entire customer portfolios, optimize them and get happy and optimized users. Using our own methodology and tools, we have become our best use case, and thus we are able to scale while also helping our clients scale.”they clarify.
Photo: The Referent
