The subscription to technology by companies has skyrocketed 36% in recent months, according to Simplr. The pioneering Spanish company in the field of access economy and the first to offer all the necessary products and services through subscriptions in the same marketplace easy to activate and deactivate, has identified an increase in demand for this type of product in recent months.
In the words of Ángel Bou, CEO & Co-founder of Simplr: “In a context of maximum uncertainty and with inflation skyrocketing, companies have found in consumption by subscription an alternative that allows them to access the products and services they need with great flexibility. In this way, companies only consume the products they require, at the time they need them and for as long as they want without the need to make large outlays or bind themselves to conditions that are often abusive.
Thanks to the flexibility of this model, companies are increasingly requesting the products and services they need through subscription. The technology is the most demanded category at this time, highlighting electronic products such as computers, smartphones or tablets.
Likewise, the current situation of uncertainty that is giving rise to the reorganization of spaces as a result of teleworking or the high changes produced in the personnel of the organizations, is causing them to begin requesting other services through payment for use that adapt to the needs they have at all times. Examples of this are vehicles, furniture or snacks for workers.
A pioneer in circular economy, Simplr proposes a change in the consumption pattern that prioritizes use over acquisition, reuse instead of discarding and, ultimately, subscribe instead of buy, under a more democratic and flexible pay-per-use model. In this way, it allows companies to adjust their purchases to their real needs and, once these are concluded, return the used products so that other organizations can use them, maximizing their life cycle and reducing the manufacture of goods. .
In this way, Simplr offers the possibility for companies to have a much more sustainable and ethical behavior, essential aspect for society. In this aspect, sustainability has become an essential element for consumers. Thus, 85% of citizens indicate that they have changed their purchasing behavior to be more sustainable according to data from the 2021 Global Sustainability Study carried out by the consulting firm Simon-Kucher & Partners.
