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These are the trends that will mark 2023 in the organization of events

The events Some time ago they recovered their cruising speed after the stoppage caused by the pandemic and its organizers face 2023 with renewed energy. Using new techniques and procedures, the successful company Cooklab, a high value-added gastronomic services company that since its creation fifteen years ago has managed to win over an increasingly demanding public and a corporate sector whose main objective is differentiation, offers its vision about the most disruptive techniques that will mark the events of this year 2023.

Verónica Castilla, chef titled Grand Diplôme Le Cordon Bleu and creator of Cooklab, describes the hard work behind the events. “I like to say that events are like theater, since there is only one staging and everything is live. In a single opportunity you must demonstrate all your work and everything must go perfectly “, assures. Thus, and with excellence and distinction as its flag, Cooklab is in charge of offering its guests immersive, unique and totally personalized experiences, where gastronomy and decoration go hand in hand to involve the five senses of the attendees and elevate them to heaven. any celebration.

The arrival of COVID-19 in 2020 accelerated certain innovation systems that were already going strong. At present, the most unique events prevail in which experience comes to the fore. In this way, Verónica Castilla ensures that one of the next trends in the events sector will breathe an extraordinary transformation. Content will be replaced by more experimental actions and events will go from being a source of profit to becoming a vehicle that combines communication and marketing.

direct human contact

Another of the most important aspects is direct human contact. Smaller events that encourage connection between attendees, sharing conversation between them, so as to increase the quality of it. The founder of Cooklab assures: “Now the true value of events is the people you can meet and the things you can experience in your own skin. People need meaningful and transformative experiences to feel worthwhile. The priority in the events will be to establish a connection with meaning, between the entertainment and the content”.

Personalized, flexible events and with new rules to take into account such as the importance of safety and healthwill emphasize their meaning. “We will refocus on smaller events, with a more selected guest list, which will allow us to create events tailored to the needs of the client and everyone who participates”says Castilla.

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In previous years, the companies preferred to hold an annual event, however, now they are betting on smaller events and with a repeated periodicity. Veronica insists: “In this way, they develop a greater sense of community and a conversation with the attendees. Those who demonstrate clarity of concept, resilience, creativity, and courage to do new things will lead this 2023.”

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