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They launch a ‘made in Spain’ tool to compete with Google Analytics

A new Cookieless web analytics tool appears on the market, ‘made in Spain’, SEAL Metrics. This solution wants to become a real and effective alternative to Google Analytics, respecting the privacy of users and current regulations. And it is that the ability to make strategic decisions based on data analysis and in real time is what has really changed the marketing paradigm.

However, with the introduction of regulations such as the data protection law (GDPR) and the ePrivacy regulation, the consent of the users is needed to be able to obtain the data, which has caused that more than 40% of the visits are not measured. “That is why we have decided to launch this tool: a platform that allows you to have a real and complete picture of everything that happens in an online business”says Rafael Jiménez, CEO and founder of SEAL Metrics.

After successful implementation the ‘cookie skirt’message of acceptance of the cookies that we can see on the websites, the drops in the traffic of Google Analytics They are 40% on average. A fact that has caused digital marketing professionals to find themselves in a difficult situation, since they must work with data that is not complete or truthful.

The maturity of marketing departments is causing companies to question the data they are analyzing. That is why, if they currently have to make decisions based on numbers, they must have the full confidence of the marketing team.” remains the CEO and founder of SEAL Metrics.

The user journey is becoming more complex, multi-channel and multi-device. There are tools that, as powerful as they are and free, cannot measure everything you need a marketing professional to make decisions. In addition, we must take into account the fact that users do not want to be measured or profiled without their consent, and that the regulations on data protection of the European Union go in this direction.

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Rafael Jiménez maintains that “It is not a matter of cookies yes or no. It is a matter of privacy, yes or yes. We have no choice but to adapt. We must measure respecting the privacy of users and current regulations. That’s where we come in.”

SEAL Metrics, a tool oriented towards business figures, has managed to provide rigor in the data, protection of the privacy of users and of the companies that work with the tool, since it does not market the data with third parties.

The license It can be contracted from 9 euros per month for an analysis of 50,000 page views and has a 30-day free trial.

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