Computer

This Amazon service wanted to change the gaming sector; now he’s dead

The video game market, or gaming, currently moves a lot of money. For this reason, more and more companies and large companies want to get on the bandwagon to try to take advantage of this popularity. However, in doing so, they realize that it is not as easy as it seems. And, despite investing billions in infrastructure and service, since its inception they have been doomed to failure. It happened to Google, with Stadia. And now, history repeats itself with Amazon and one of its most ambitious projects: Moon.

You may not have heard of Luna (company’s first mistake). This platform sought to offer users the possibility of playing video games on any device thanks to the cloud. It was not necessary to have a console or high-end hardware to be able to run any next-generation game on any screen.

This service was initially going to reach the whole world, and it would also be part of the Prime subscription (which is a good idea), however, never made it out of the United States (second error), so outside that country no one has been able to give the service a chance. And, those who wanted to play could do it through a VPN, although the experience was even worse.

Amazon Moon Streaming

Following the disastrous launch of Amazon Luna, most of the project managers left their posts, leaving Luna adrift. Not much else has been heard of this service until today. And unfortunately, it’s not good news.

Same problem as Stadia: the business model

Luna’s problem is that she repeated a business model similar to Stadia. Instead of being the Netflix of video games, which people ask for, Amazon only gave us a few free games to play (third-party, worthless games), reserving the big titles for a subscription.

In this way, if we want to play a Ubisoft title, it was necessary to pay, in addition to Prime, a fee of $18 per month, to be able to access some of the titles of this developer. I also had a separate subscription for family games, another for retro games, another “plus” with better games than those that come standard with Prime, etc.

In Stadia, in addition to paying for the service, you had to buy the games in their store, at exorbitant prices to play them with lag, pixelation, and graphics from the PlayStation 1 era. In Luna, in addition to paying for Prime, you had to pay for subscriptions extra exorbitant to “misplay”, since the performance was not the best either.

amazon moon dying

As we can see, there are many mistakes that Amazon has made, the same ones that Google made. In the world of video games, especially in something as cutting-edge as streaming, only those that give the player what the player wants are surviving. Namely, xCloud, playstation now and NVIDIA GeForce Now. Many others have tried to be part of this market, and have ended up finished.

Now, Amazon has announced that remove 50 games from Luna’s catalog, leaving her even more reduced and dying. In the meantime, there are still no plans to take the service beyond the United States, nor to add more games to the Prime subscription, which is already included in it for that.

A service that has been almost dead since its launch to which they have put one more nail in the coffin. Does anyone doubt the future of this service? We don’t think it will go past the first half of 2023. And, this time, Amazon is not going to be as benevolent in returning the money to those who trusted the service as Google has done (a gesture that has caused Stadia to say goodbye all the way up).

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