The Montclair film festival has come up with an ingenious idea to fight against the piracy of the films presented during the event. The first step was to create a fake streaming site. Explanations.
While Russian cinemas circumvent the blockades linked to the war in Ukraine by showing films downloaded from pirate sites, the American film festival in Montclair (New Jersey) has found a amazing solution to fight against illegal downloading.
Indeed, this festival, in partnership with Goodby Silverstein & Partners (note: a renowned American advertising agency), first launched fake streaming site. With this fake platform, the goal is to divert users from popular pirate sites like YGG or Zone Download.
To attract them, the site claims offer several upcoming movies for free as Armageddon TimeJames Gray’s latest feature film starring Anthony Hopkins and Anne Hathaway, or Glass Onion: A Knives Out Mysterythe continuation of the excellent At Knives Out with Daniel Craig.
This film festival prefers to invite pirates rather than punish them
This site, called MFFWatchFree, actually allows you to start viewing these films… only a few seconds. Suddenly, a festival banner ad appearswith the following slogan: “Hello, movie pirate. We saved you a seat”. The poster then offers a link that allows you to see the film for free.
By clicking on it, the user is actually redirected to the official ticket office of the festival. And by entering the code “PIRATETIME”, the user can claim a 100% reduction on the price of a seat. You will have understood it, via this original campaign called Pirate Passthe festival wants to convince pirates to go to theaters to discover upcoming films on the big screen rather than on their smartphone or PC in a quality that leaves something to be desired.
“The people who pirate films and those who work at film festivals are all moviegoers. We’d rather these hackers satisfy their curiosity at the festival than on the internet, where one misguided click can lead to a virus, a lawsuit…or watching a great movie with out-of-sync sound.” assures Tom Hall, artistic director and co-director of Montclair Film. “We wanted to find a way to highlight the value of the in-theatre experience while acknowledging the challenges the industry faces in terms of piracy and file sharing.” he adds.
Source : TorrentFreak
