Share Netflix password it’s something we all do. The entertainment giant implemented this possibility at its inception as a “legal” measure to fight piracy. And there was a time when he not only talked about it, but even introduced some cameos within his series. However, over time, this measure has become a very serious problem to which it tries, by all means, to find a solution. And, it seems, this one could be close.
The price of the most expensive Netflix subscription is 17.99 euros per month. But this subscription allows streaming on 4 devices at the same time, allowing users to share it with 4 other people. This means that, instead of receiving 17.99 euros from 4 people (71.96 euros of income), the income is only a quarter while 4 people enjoy the service.
Years ago, this was not a big deal. But with the large investments that have been made in series, and the many failures seen in other areas, such as video games, finally this practice, introduced by the company itself, has become a serious problem. Taking some data with tweezers, Netflix itself ensures that, in the United States, 46 million people are accessing its series and movies with credentials that are not theirs, but shared (and even stolen). That implies the company, only in the US, losses (or, rather, lack of income) of about 9 billion dollars.
The company is already thinking of various ways to control this. Some of the ideas on the table are:
- Collection of more telemetry data when logging in.
- Strict enforcement of device limits.
- Obligation to activate and deactivate the devices that can use the account.
- Multi-factor authentication.
- Possibility of reporting when a person is going to travel to be able to watch Netflix away from home.
The problem with all of them is that they do not guarantee a real solution to the problem, but they are going to be a nuisance for all users, especially for those who pay. And this is where it comes into play Adobe.
Adobe IQ: the Artificial Intelligence that will not let you share the Netflix account
Adobe is not only known for being the creator of the PDF or Photoshop format, but the company offers a large number of solutions to companies. And one of them is Account IQ, in which Netflix might be interested. This platform makes use of the company’s Artificial Intelligence, called Adobe Senseithanks to which, simply by the data collected, it would be possible to know who is the person who is using an account: if the person who pays, or a second or third person who is sharing the account.
Obviously, for this to work, it will be necessary to collect as much information about the account as possible. For this reason, Adobe will collect data about the devices that are in use, how many people are active on an account, and precise geographic locations, including when we saw you in different locations and how long it took us to get there. Is a massive data collection that people will not like it, but there will be no other.
In addition, Adobe will allow Netflix, and other companies that make use of this service, to identify users who make use of good behavior, and reward them in a certain way, either by removing certain limits or with discounts on renewals.
for now The relationship between Adobe and Netflix is not confirmed, so we can continue sharing the account in peace. But we must bear in mind that this will come sooner or later, so we better be prepared.
