Normally, companies use the first three months of the year to establish your annual sales strategywhich should include the dates that represent the highest percentage of profits for local businesses.
Local commerce is being directly impacted due to inflation and the current global situation. According to a recent study, the reduction in consumer purchasing power, competition from large chains and e-commerce websites (43%), and the increase in energy prices (46%), are the main challenges facing faced by 80% of independent European retailers. In addition, the behavior of the Spanish market does not favor small businesses compared to large retail chains, e-commerce platforms and fast consumption habits.
In this context, the marketplace ankorstorereveals very simple ways to plan and drive a successful sales strategy throughout the year.
Social networks as a global showcase
Social networks are one of the most powerful showcases that a business has to make itself known and boost sales, so it is very important not to miss the opportunity to introduce changes and refresh the image of the publications. Social platforms are constantly changing and innovating, this implies a renewal effort as formats and customer preferences change. Maintaining a posting rate keeps your store profile more likely to appear in followers’ feeds.
Shelves with gift items
The recent study carried out by the company has confirmed that, as a consequence of the rise in the cost of living, consumers show more and more interest in trying new brands and are more likely to spend their money on small whims than on luxury purchases. For a business to succeed during a key sales date, it is advisable to fill the shelves with low-cost gift items. On the other hand, through technological tools and marketplaces, local businesses have the possibility of discovering global brands that are not easy to find in the area, which would generate a differential point against the competition.
Alliances with local businesses and brands
Alliances with other businesses in the area to organize joint actions are a strategy that retailers can take advantage of. It can be through nightly shopping sessions or even generating cross-selling combinations with other businesses from a different category. This will provide another opportunity to publicize the business and strengthen ties with the community.
“There is a great challenge in the current economic context and for this it must be taken into account that independent retailers must seek the best purchasing conditions, since they have less financial structure and need to manage their cash flows well, as well as available stocks. For this reason, it is necessary to design differentiating business strategies to attract the target audience and make them buy in small businesses”comments Barthélémy Monigard, Country Manager of Ankorstore in Spain.
It is not necessary for retailers to have a large budget to get tools that allow them to manage stock, place orders in a more secure way or make themselves known to their key consumers throughout the year. It is important that consumers support local business, as it is the only way to keep independent businesses open.
