On Wednesday we attended a round table where a success story was presented between a Spanish SME, an ecommerce platform and a social network. A) Yes, Miguel AntolinCEO and founder of Freshly Cosmetics; Theba LorenzoDirector of Relations with Brands of TikTok Spain and Jorge gonzalez, Country Manager of PrestaShop Spain and LATAM told us what their collaboration consisted of.
At the base of this debate was a message that has been repeated a lot these months: the need for the little ones to digitize. The market offers opportunities, partners and a lot of potential through technology, for SMEs and freelancers to make the leap towards digital.
The Madrid coworking space, Talent Garden, He witnessed the analysis that the guests at the colloquium made about the opportunities that SMEs have with online sales. “Having the support of TikTok is a unique opportunity for merchants who use PrestaShop, since it allows them to access, through a few clicks, the one billion active TikTok users in the world, and thus grow their business.”, Jorge González pointed out.
In fact, according to Teba Lorenzo: “On TikTok, 67% of the audience is over 25 years old, many are entrepreneurs. Our platform gives brands the ability to reach large audiences. We encourage them to show their personality, to be authentic and add value to the community. Now the didactic content with an educational component triumphs”.
For his part, Miquel Antolín indicated: “At Freshly Cosmetics from the beginning we trusted PrestaShop for our eCommerce platform, and this 2021 we managed to close with a turnover of more than 50 million euros. Much of this success is based on our brand image and how our products create experiences that are shared across digital platforms. Audiences need us to speak their language, and TikTok is perfect for that.”
“Specifically, the case of Freshly is exemplary, although there are many companies that are taking off and shooting their billing thanks to TikTok. We are committed to facilitating this digital transformation and we are very proud to give this support”Teba Lorenzo concluded.
Freshly Cosmetics, the PrestaShop store that sweeps TikTok
Freshly Cosmetics was chosen best eCommerce in 2021. It is a young company specializing in natural cosmetics with exponential growth and a huge catalogue.
The company, which moves like a fish in water on digital platforms, has managed to generate more than 115,000 visits to its website through campaigns on TikTok. “At Freshly Cosmetics we already have more than a million customers spread throughout Europe and a catalog of 80 products on the market. On TikTok we have almost 40 thousand followers, specifically 39.2K and more than 25 million views”highlights Miquel Antolin.
For Jorge Gonzalez, “The union with TikTok allows merchants like Freshly to harness the full potential of sales on digital platforms, accessing a community of more than one billion users around the world and improving technological solutions to serve the growth of their activity.«.
“With Freshly we have seen, once again, how TikTok serves as a springboard for discovery for the brands and products our community loves. Our goal is to help companies, regardless of their size, to take advantage of the full potential of the platform, not only to strengthen their notoriety, but also to develop their sales.”, adds Teba Lorenzo.
