How did Tim Cook get to Apple?
Tim Cook was born in Alabama in 1960, and is businessman, computer scientist and engineer. In addition to being the CEO of Apple, Cook also serves as a consultant to Nike, the National Football League and Duke University. He is undoubtedly one of the most influential people in the world of technology, and it should be noted that when he reached the position he currently holds at Apple, the company has been improved in different aspects.
Their concern for the environment and the planet It has brought about substantial changes in the company. One of the most important examples of what Cook wants for Apple is the construction of the Apple Park. He has also modified some aspects to obtain many more benefits, in addition to creating new products, such as the Apple Watch, which is one of the best-selling smart watches in the world.
As we have said before, Cook received a degree in Industrial Engineering from Auburn University, and later obtained an MBA from the Fuqua School of Business, which belongs to Duke University. One of his earliest known jobs was at IBM, where he became the director of North American Fulfillment.
Years later, in 1994, he decided to move on, and became the chief operating officer of the Distribution Division at Intelligent Electronics. He later became part of the Compaq company, being the vice president for corporate materials. He only spent 6 months at Compaq since Steve Jobs called him to join Apple.
This is how he has risen within the Cupertino company
Cook arrived in 1998 at Apple ranking second for Global Operations. Through his work in this role, Apple was able to dramatically reduce the number of dissatisfied customers, resulting in improved profits. A couple of years later, he became senior vice president for Worldwide Operations, Sales, Service and Aftermarket. Big changes were also noted in the sector. In 2004, in addition to serving as Executive Vice President for International Sales and Operations, Cook became part of the engineering team that developed the Macintosh hardware.
Already in 2005, Tim served for a few months as CEO of the company due to the state of health of Steve Jobs. The same thing happened to him again in 2009, when Steve had to undergo surgery, and it was Cook who took his place. Thanks to his good work during those months, Steve Jobs himself appointed him as his successor when he retired permanently due to his worsening health. When it was announced that Cook would be the successor, there were those who did not agree or thought he was a bad substitute, however the passage of time and the improvements made in Apple have proven right to those who did bet on Tim Cook.