Every time Tim Sweeney, the CEO of Epic Games, speaks, he leaves no one indifferent, and the truth is that all the conflict that has arisen since his company decided to throw the blanket over his head and breach a contract due to a tantrum that , in the end, had its origin in a request for favorable treatment to Apple that it rejected for obvious reasons, has done nothing more than emphasize that in the end a company is a company, that its only objective is to make money, and that neither the bad guys are bad, nor the good guys are always that good.
I do not speak without reason. Since the Epic Games Store arrived in 2018 we have only seen controversies centered around it, and its main rivals in the sector. For example, Steam was bad for charging a 30% fee, when it was precisely this platform that largely saved PC gaming from piracy many years ago, and the one that introduced a model of offers so attractive that we allowed access to triple A video games for a few euros.
The thing did not end there, Epic Games criticized the monopolies and the impositions to the consumer while paying for exclusives that did nothing but force the player to buy games in their store. Yes, the classic do what I say, but not what I do, and believe that I am good, and everything else is bad, because things always have to be done my way. Those attitudes, those actions and, in general, that search for conflicts to force measures that until now no one had considered appropriate or necessary, makes everything that has happened so far squeak so much for me that, at times, it seems even histrionic to me.
Epic Games wants to centralize all ecosystems in a single store, yours
In the end, when you try so hard to look like the hero of a conflict, but you have very clear interests that you try to make up so as not to break that halo of noble part, it is only a matter of time until the facade you have created collapses, and, curiously, in most cases, this happens due to a slip of that part.
That has been the case with Tim Sweeney. The CEO of Epic Games, who has commented that “we must stop the monopoly of Apple and Google”, but at the same time has spoken of a single application store that works on all platforms, and when I say all, I do not mean only to iOS and Android, but also to macOS, Windows and the different generations of Xbox, PlayStation and Nintendo consoles that exist. Am I the only one who sees a huge contradiction in his words? Certainly not.
Now I ask you, which store should centralize the applications and become the only one for all platforms? If you ask Tim Sweeney it is clear that he will tell you that the Epic Games Store. And now I ask you, what would happen if a single digital distribution platform brought together the entire ecosystem of applications from all those platforms, as Sweeney suggests? Well, very simple, that we would be creating a monopoly.
Tim Sweeney’s statements collected by Bloomberg are, in essence, yet another example that the only thing Epic Games wants, which is, in my humble opinion, position the Epic Games Store as a mandatory option on all existing platforms, and that she does not seem very willing to earn that position by making merits, but rather by tantrums and victimhood. Oh, and giving away games to buy users, that too. I understand that maintaining a game distribution platform that will not be profitable until 2027 is complicated, but this is not the way, Epic, it never has been.