The tourism and technological innovation summit, TIS – Tourism Innovation Summit, starts today Wednesday, at the FIBES conference center in Seville. With the aim of repositioning the tourism sector and restoring demand, the event will meet for three days to more than 5,000 congressmen from more than 40 countries to publicize the keys and strategies for the reactivation of the industry and set the roadmap for the coming years. An event that will generate an economic impact of 15 million euros in the city.
The Mayor of Seville, Juan Espadas, and the Vice President and Councilor of Tourism of the Junta de Andalucía, Juan Marin, will open today the second edition of TIS2021, together with Maribel rodriguez, Vice President of the WTTC. In addition, the event will feature this year with France as a guest country, with the aim of analyzing, by the hand of speakers such as Laurent Queige, director of Welcome City Lab, and Caroline Leboucher, general director of Atout France, the actions and strategies in terms of tourism that it is successfully carrying out the Gallic country, the main source of tourists to Spain today.
Within the congress program, TIS2021 will have several institutional agendas in which during the three days representatives and ministers of tourism from different countries, regions and cities such as Crete, Bologna, Bulgaria, Quintana Roo, Medellín, Saudi Arabia, Finland, France, Ghana, Tunisia, as well as the PATA association (Asia-Pacific), and the European Commission, will analyze tourism development and cultural heritage of Europe, the repositioning of international tourism or the importance of digitization and sustainability in the restoration of the activity.
Objective: reactivate the sector
TIS2021 will once again be the reference for the tourism sector, a forum where to define a roadmap for the recovery of one of the most important industries for the economy, which has come to represent 12% of Spanish GDP and 14% of the World GDP in 2019. From this Wednesday, November 10 to Friday, November 12, TIS2021 will offer more than 100 hours of conferences by more than 400 leaders in the tourism sector, from companies such as Ryanair, Iberia, Vueling, Air France, Grupo Barceló, PortAventura World, NH Hotels, Accor Hotel Group, Hilton Group, MSC Cruises, Iberostar, InterContinental, Sixt, TUI, Thomas Cook or Cruise Saudi, among many others.
The event will also have an exhibition area where more than 150 firms and startups will present their innovation projects aimed at responding to current industry challenges, with emerging technologies such as the Behavioral Internet, the cloud, cybersecurity, big data, robotics, smart business models or hyper-automation, among others. , which are transforming the competitiveness of the tourism sector. The event will also show disruptive solutions such as artificial intelligence, machine learning or predictive analytics.
Companies such as Accenture, Amadeus, CaixaBank, City Sightseeing Worldwide, Deloitte, Evolutio-Genesys, EY, ForwardKeys, Mabrian, Mastercard, Telefónica Empresas, Cloudbeds, Convertix, Globant, Minsait, Orange and Past View, and organizations such as WTTC, UNWTO, Skal International, NECSTouR, European Cities Marketing, Arival, Biosphere, Destinations International, MPI and PATA, among others, have joined the event, which aims to become the benchmark innovation summit for the industry worldwide.
In order to ensure the well-being of all attendees, the organization of TIS2021, like the predecessor 2020 edition, will have protocols and security measures, requiring the European Covid passport from all attendees or, failing that, a negative PCR or antigen test.
Sustainable development goals aimed at the tourism industry will be widely treated as catalysts for the recovery of international destinations. In the same way, the Next Generation Recovery Funds will be used, with which the EU intends to promote a change in the production model at the destination and the tourism industry in general.
