Three years ago, two entrepreneurs from Barcelona They launched an innovative project within the audiovisual production sector. Arnau Seix and Adrià Coll They founded the digital video startup, Titbit, weeks before COVID broke out, and in the middle of the pandemic they managed to raise their first round of investment. Three years later and with a consolidated project, the production company closes a new capitalization in which he has once again raised 150,000 euros. “These rounds of adjusted capital allow us to grow and evolve in a conscious and reasonable way, without having to make disproportionate growth promises that imply making investments at a frenetic pace”explains Arnau Seix, who together with his partner and co-founder is committed to continuing to strengthen the bases to achieve the objectives set.
On this occasion, Titbit has given entry to reference investors in the world of advertising, and among them stands out one of the leaders in the sector, Juan Manuel de la Nuez, a professional with extensive experience and former CEO of the Wunderman Thompson agency. “In my professional career, I have met clients many times to whom the issue of content production for external communication or even internally, it was a real headache for them, since the agencies could not respond competitively in time or cost, and neither could the production companies. For this reason, when I got to know Titbit, I understood that it is a solution that responds to these headaches and therefore represents a clear potential for growth and investment.”.
With this round, Titbit aims to increase its national expansion, both commercially and in product development. The startup’s headquarters are located in Barcelona and also has an office in Madrid. “We want to create a commercial network that allows us to help other countries to achieve more agile and economical productions, since we have confirmed that the creation of digital content suffers the same problems outside our borders”. In addition, the celebration of the third anniversary of the startup coincides with a change of corporate image and the launch of the new website, which is in line with continuing to innovate in the sector, reflecting the value of its disruptive proposal.
Regarding the evolution of the project in the short and medium term, at a time of economic uncertainty like the current one, companies apply budget cuts in marketing and advertising, but even so they need to communicate more than ever, since they must compensate for the loss of sales caused by the crisis. “Many brands are looking for a new way to produce their content for digital channels, and this is where Titbit’s proposal becomes more relevant than ever”, explains Arnau Seix, who also sees international markets as an interesting option to continue growing.
“In these three years we have seen how big brands have connected with our message: closed and transparent prices, much more agile productions (maximum 15 days) and unlimited rights of use in all their pieces”. Stephanie SalvatMarketing Manager of Hoteles Hesperia, tells about his experience with Titbit that “It is the first production company I know and with which I collaborate that has such a clear differential value proposition”.
