Successful organizations are the ones that use mapping software as a regular part of their decision-making process. When used correctly, sales mapping software integrates your company’s sales data with geolocations, taking spreadsheets and other lengthy data sets and turning them into easy-to-understand images.
The business case for this software is straightforward. However, there are many tools available today, some with more capabilities than others. Therefore, while many solution providers offer users basic functionality, they may lack the next-level additions that make a difference in spotting trends and defining strategy. For support in selecting a tool, we have listed the top 7 tools of 2022 below.
1. Crosscode
Crosscode is a popular offering designed to serve enterprises. By leveraging this tool, many businesses have been able to map the IT department at a code level. The tool also offers a dependency mapping feature that empowers users to stack applications and map the database without too much difficulty. Presently, Crosscode supports Windows and Web App operating systems.
2. Maptive
Maptive has become popular as a solution to create a custom map. The platform is known for its diverse feature set, including route optimization, collaboration, and filtration tools. As a result, sales teams have successfully created efficient sales routes in a near-instant manner. Using the tool is simple enough that users are only required to upload their location-based data and select a few buttons before receiving a map. It is worth noting that users can customize each of these maps further with colors and graphics.
All in all, Maptive is considered one of the best all-around tools for mapping.
3. eSpatial
Next on the list is eSpatial. The eSpatial platform exists as a route planning software for sales and territory management. The tool has since become popularized by various organizations worldwide. eSpatial markets its solution under three main categories. The first is eMapping, a suite of data visualization tools for data analytics and marketing teams. eRouting is the second, existing as a tool to maximize selling times and optimize sales routes. Finally, eTerritory, the third component, provides the ability to unlock hidden sales potential. Users can further benefit from features including Census Data Integration, Interoperability, Color Coding, and Internet Mapping within their toolbox.
The only caveat with eSpatial usage is that the tool can only integrate with Salesforce, making it expensive to operate and unattainable for most businesses.
4. Mapline
For small businesses looking for a basic entry point into mapping software, Mapline has proven to be an excellent choice. The offering is a one-size-fits-all design, compatible with work done with Microsoft Excel and the rest of the Office Suite. Mapline promotes several useful features, including map creation and sharing, geocoding, data import, routing, real-time analytics, reporting, statistics, and heatmaps.
5. MapInfo Pro
Taking the fifth spot is MapInfo Pro, a GIS software designed for the desktop. The software enables users to participate in any project where geographic data requires analysis and presentation in a simple format. MapInfo Pro is common in use cases in the insurance and Telco industries.
In reviewing customer reviews, the only negative feedback MapInfo Pro received came down to the interface lacking user-friendliness and requiring some time for businesses to become familiar.
6. MapBusinessOnline
MapBusinessOnline came onto the market as a route planning software for generating business map visualizations. This software helps users create powerful reports and presentations with maps when put into practice. Many users have found this tool to complement their Customer Relationship Management (CRM) system, with the functionality to import data from QuickBooks, Excel, and Salesforce.com. Other analysis features provide users with the answers to various drive time and distance queries.
Although diverse in utility, MapBusinessOnline can be frustrating without the internet since it is unavailable offline. Furthermore, with driving radius tools, previous users have noted that ongoing construction and other road restrictions aren’t a part of the notification system.
7. Google Maps
Last but not least, Google Maps is an excellent option for beginners, offering a free tool complete with Street View and robust API. Due to its low barriers to usage, many software solutions have chosen to use Google Maps as their foundation.
For any businesses looking for more extensive services, Google Maps has yet to provide the level of customization that teams are likely to need to gain a competitive edge.
