Twitch wants to change the way it monetizes streamers (spoiler: not for the better)

Once again, Twitch is rethinking ways to monetize streamers on the platform. The move can bring a reduction in payments made to large users, causing the value of transfers through subscriptions to go from 70% to 50%.

In addition, the platform considers entering different requirements for payment ranges and incentives to show more ads to unsubscribed viewers.

In exchange for the new (less profitable) payment structure, Twitch can give the streamer the option to drop exclusivity terms and allow members of the partner program to stream on rival services like Facebook Gaming or YouTube.

Sources heard by Bloomberg do not confirm that the implementation will, in fact, be carried out – in this sense, the renewed terms may not get off the ground and be discarded. Sought, Twitch did not comment on the case.

The monetization controversy on Twitch

The last time the company changed the ways to make money with the platform on national soil, resulting in the so-called “Apagão da Twitch”: a protest that took place in August 2021, in which Brazilian streamers stopped performing lives to show dissatisfaction with the way the service would be paying content creators.

At the time, the company would have readjusted the price paid for regional subscriptions (subs), from almost R$ 23 to about R$ 8 — which, for subscribers who thought the previous value was too high, the change was seen as good eyes, since he would have to pay less for the subscription.

But on the other hand, for the content creator it became a trap, because the taxes charged on the transfer remained the same and, therefore, the profit margin reduced considerably.

Around here, the monetization controversy has already been a case of boycotting the platform – Image: Shutterstock/Ink Drop

Considering this past, it is possible that the move is a trap for the business itself, as big names in Twitch may simply decide to leave the platform if they believe they can get a better deal on competing services.

In addition to other issues that still need to be resolved in the long term, which include content creators who work with streaming full-time (such as long working hours to monetize enough to support themselves without a side job, as well as the difficulty of taking vacations seen that subscriptions can plummet even if the interval taken was minimal).

Basically, the move would be made with the intention of bringing more revenue to Amazon’s game-streaming service after all, but larger streamers might just jump ship if staying on the service isn’t financially convenient.

Via: Engadget

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