According to information from Bloomberg, Ubisoft is looking for a buyer. Two companies have already assessed the firm’s investment potential. However, the transaction will probably not reach the heights of the takeover of Activision-Blizzard by Microsoft. Indeed, the recent setbacks of the studio and the multiple controversies could well bring prices down sharply.
The year 2022 has started off with a bang for the video game industry. Microsoft opened hostilities by buying Activision-Blizzard for 69 billion dollars. After this real earthquake, gamers waited for Sony’s response. Response that did not take long to arrive since just a few days later, the Japanese giant announced the acquisition of Bungie for 4 billion dollars. Since then, things have calmed down somewhat, although Sony has repeatedly hinted that the series of redemptions is not over yet.
In this unstable context, the 1 million euro question is: who will be the next studio to be bought out? For a while there were rumors about the name ofUbisoft. There would be nothing implausible about the thing. Over the years, the French flagship has positioned itself as a true cornerstone of video games worldwide. Its acquisition by Microsoft or Sony would be a real thunderbolt in the industry. Only here, in February, the studio silenced the rumors of corridors: officially, the company is not for sale. But behind the scenes something is going on indeed.
Who to buy Ubisoft?
Indeed, Bloomberg tells us this Friday that the developer of Assassin’s Creed Valhalla would be actively looking for a buyer. The latter is said to have sought advice from several capital assessment firms, including Blackstone Inc. and KKR & Co. For now, no negotiations took place. In addition, we do not know the price demanded by Ubisoft.
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However, it is better not to expect a bomb similar to the takeover of Activision-Blizzard. If Ubisoft very clearly has a place of choice in the world of video games, it does not yet have the aura of its American counterpart. Furthermore, his image has been permanently tarnished two years ago, when many employees accused the hierarchy of harassment. In 2021, Ubisoft lost 41% of its value on the Paris Stock Exchange and is now worth 4.8 billion euros.
Source : Bloomberg