NFTs have been rising in value for months, but some virtual tokens are still bad investments.
While the term “NFT” has entered the English dictionary as “word of the year”, everyone decides to put themselves full time in this new technology, which seems as promising as it is difficult to understand. With NFTs, it is possible to create personalized tokens, the authenticity of which is ensured by blockchain technology.
It didn’t take much for this futuristic technology to interest the world. While the crypto world is already booming, so here are NFTs, a new way to make money some will say, while others see it as the technology of tomorrow. If the motivations displayed by Ubisoft are obviously the development of a new gaming environment, the French studio certainly hoped to make substantial profits by offering NFTs to its audience.
But ultimately, the house of cards seems to have collapsed on the video game publisher.
Bitter failure for Ubisoft
Ubisoft had announced a few weeks ago, its intention to include NFT in its video games. While the CEO of the firm seemed most optimistic, the public gave him a cold shower, while the studio offered NFTs for sale on the game Ghost Recon Breakpoint.
These NFTs were used above all to buy products and skins in the game, nothing that helps the user to advance in his game, so as to maintain a “free to play” aspect in Ubisoft’s games, l ‘purchase of NFT is not compulsory to have the most complete experience possible. But according to Liz Edwards, who works for the game Apex Legends, Ubisoft would not have managed to sell more than 15 NFTs, a bitter failure for the French firm.
Ubisoft has tried, Epic Games refuses
With a total sale estimated today at 445.49 Tezos (a cryptocurrency used by Ubisoft for the occasion), the publisher will not have earned more than € 2,000 in this story. If it is obviously necessary to give time to Ubisoft for the process to be put in place and to make itself known to the players, it is obvious that the thinking heads of the tricolor company were hoping for a completely different start for this new technology.
Failing to have succeeded in convincing the public, Ubisoft will have had the merit of innovating in a world of video games where the NFTs still divide a lot. Indeed, the latter are completely banned on Steam, Valve’s platform. The big boss of Epic Games, Tim Sweeney, had meanwhile assured that it was a “scam” that had lasted long enough, before fully opening its doors to video games of the genre.
