According to a First Choice study, 75% of adolescents already want, as an option for their future, become content creators. A fact that shows the strength of this market, especially among the youngest, but also among professionals, freelancers and companies.
An attraction that is more than justified. The video marketing industry it will grow 37% from 2020 to 2025, reaching a global figure of more than 45 billion dollars, according to Statista. Only in Spain, according to calculations of YouTube and Oxford Economicsthe creation of content for YouTube already represents a market of more than 300 million euros and “has provided 21,000 jobs”. The first-rate influencers, such as Ibai, would be earning amounts above 150,000 euros per month, according to various media.
However, making a living from creating content on the Internet is not easy. According to an investigation by VideoGaga, a Spanish startup created to teach how to grow and monetize these efforts in the creation of audiovisual content for networks, 96% of creators are amateurs who they still don’t know how to grow or how to monetize their work. Information confirmed by data from SignalFire and 2bTube.
In the words of Carlo Velasco, CEO and co-founder of VideoGaga, the creators «they are not sure what to learn or how to start, and they cannot spend much time on self-study or self-study. In addition, they want to learn from people who have already been successful in this innovative market and who can offer them direct and clear advice to improve their business.”
video marketing education
With the purpose of making this possible, VideoGaga was born to empower content creators, professionals and companies to accelerate their growth through video marketing education and training in skills necessary for this sector. For this VideoGaga has developed an e-learning platform with standardized and personalized courses. Courses directed and carried out by content creators and experts who have already demonstrated their ability to be among the most important in the market in Spanish.
The students VideoGaga will thus receive high-quality courses created by the most recognized influencers and experts in social media and public speaking.
It is the case of range tops, one of the references in the creation of technological content for YouTube and other platforms with more than 5 million followers and more than 800 million visits – endorsed by leading global brands such as Samsung, Orange, Porsche, Xiaomi and ASUS. With them, VideoGaga has launched the “YouTube Professional” course, to learn how to grow and how to monetize the presence on YouTube.
This course is added to another carried out by the actor james ulled −awarded by the Sitges International Film Festival and an expert in communication and language− that offers the course “Speak with Confidence”, to teach creators to communicate better in front of the cameras.
Finally, VideoGaga already offers a Masterclass of «Online Video Production» with Antonio Perandrés, an expert in photography and video who works with leading brands such as Olympus and Fujifilm.
«Although at first this market seems more typical of young people, the truth is that older people are seeing a business opportunity in content creation and video marketing. Even entrepreneurs and people with a job who want to better help their companies with this aspect of the business will find in our courses an easy and agile way to learn with the advice and ideas of those who have already achieved success on the Internet and in related sectors» , summarizes Carlo Velasco.
In a few months, moreover, VideoGaga will add proprietary Artificial Intelligence technologyApplied to Predictive Learning, that is, a technology that will allow the best combination of courses to be proposed for each profile based on their needs, tastes, desires or available time.
