There is no doubt that the motor world has an increasing dependence on the technology sector. The relationship between both worlds has shaped an interesting symbiosis that giants like Volkswagen have not hesitated to take advantage of, and that has made it possible for cars to be, today, funnier, safer and smarter than ever.
However, that relationship It has had negative aspects. Without going any further, the dependence of the automotive world on technology has meant that the shortage of semiconductors literally prevented the manufacture of a considerable number of vehicles, especially during the past year. On the other hand, more technology also means more challenges, especially when it comes to maintenance and security.
Obsolescence is also affecting cars more than ever due, precisely, to this growing dependence on technology, and I am not referring only to a hardware issue, but also to the software that cars use today. Yes, there is no doubt that components matter, but having good hardware without good software It’s like having a house with no doors.
The Volkswagen Supervisory Board is aware of the growing importance of software in cars and has therefore called on the management team to present a revised and improved plan for its software strategy. The reason they have given, according to the source of this information, is as simple as it is curious, the original plans “are not enough”, that is, they are not good enough.
The German giant has not wanted to comment on it, but the Volkswagen software division was born with the aim of being «one of the most advanced and ambitious in the sector”, In the words of the company itself, so it is clear that there is something that escapes us, and that we cannot see yet.
However, I think that at this point it is important to bear in mind that the mere fact that something is good does not have to imply that it is good enough. Keep in mind that Volkswagen faces fierce, and growing, competition from companies like Apple (on a software level) and Tesla (on a broader spectrum).
We will see how all this turns out, although the important thing is that the well-known German manufacturer is aware of the situation in which it finds itself, of the competition it has, and that it is no longer enough to do things well in the increasingly competitive automotive industry We must go further.
